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Monthly Archives: April 2012
WHY AREN’T YOUR CUSTOMERS DRINKING YOUR KOOL-AID?
You’d be hard-pressed to find someone who’s going to describe today’s economic marketplace as anything but temperamental. The natural inclination is to take a defensive hunker-down mentality, downsize, and play it safe. The truth is, however, you should be looking at things … Continue reading
Posted in Advertising, Branding, Creativity, Marketing, Sales & Marketing, Strategy, Uncategorized
Tagged Advertising, Creativity, Marketing, Recession, Sales & Marketing
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Don’t waste a perfectly good recession
Alright, business hasn’t turned around as quickly as you’d like – or as quickly as anyone would like. So your customers aren’t throwing their spending money at you any more than you’re shelling out dollars to hire additional staff, add … Continue reading
Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Sales & Marketing, Strategy
Tagged Advertising, Creativity, LA ads, Marketing, McGraw Hill, Recession, Response, sales
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