Monthly Archives: April 2012

WHY AREN’T YOUR CUSTOMERS DRINKING YOUR KOOL-AID?

You’d be hard-pressed to find someone who’s going to describe today’s economic marketplace as anything but temperamental.  The natural inclination is to take a defensive hunker-down mentality, downsize, and play it safe. The truth is, however, you should be looking at things … Continue reading

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Don’t waste a perfectly good recession

Alright, business hasn’t turned around as quickly as you’d like – or as quickly as anyone would like.  So your customers aren’t throwing their spending money at you any more than you’re shelling out dollars to hire additional staff, add … Continue reading

Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Sales & Marketing, Strategy | Tagged , , , , , , , | Leave a comment