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Monthly Archives: May 2012
The “Truth” about your company isn’t the Truth
by Rolf Gutknecht, Agent of Change (c) 2012 I had a phone conversation with a prospective new client (I’ll name her Amelia) last week and during our talk, I mentioned having seen a cable TV ad that her company had … Continue reading →
Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Media, Online Marketing, Sales & Marketing, Social Media, Strategy, Uncategorized
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Tagged Advertising, Bill Bernbach, Cable, commercials, Creativity, LA ads, Marketing, Marketing 2.0, Media, Messages, sales, Sales & Marketing
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You’ve got 30 seconds to live.
Back in the early 1940s, Rosser Reeves of Ted Bates & Company coined the phrase “USP – Unique Selling Proposition.” The term referred to a having, finding or creating a distinctive point of view or reason to buy that is … Continue reading →
Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Sales & Marketing, Social Media, Strategy
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Tagged Advertising, Creativity, elevator pitch, Marketing, Messages, sales, Sales & Marketing, Slogans, Tagline, USP, Value proposition
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