Monthly Archives: August 2012

Why being happy is better than being satisfied

by Rolf Gutknecht, Agent of Change (c) 2012 I got another customer satisfaction survey from my bank the other day. Another request for me to take my time to tell them how they’re doing. Once again a perfectly framed poll … Continue reading

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Is the best-kept secret in marketing YOU?

In my day-to-day work, I speak and meet with a number of companies that are really good at what they do.  In fact, some are just outstanding at their specialty or niche. The problem is that too few people know … Continue reading

Posted in Advertising, Branding, Creativity, Marketing, Sales & Marketing, Strategy, Uncategorized | Tagged , , , , , , , , , | Leave a comment