Monthly Archives: September 2012

Stand out, or don’t bother!

by Rolf Gutknecht, Agent of Change (c) 2012 We grew up with the belief that the best idea always wins. The best person always wins. If you build a better mousetrap people will beat a path to your door. That … Continue reading

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Do you know what your competitors are saying…right now?

At my daughter’s college volleyball game this past weekend, I struck up a conversation with a guy who let it be known that he was the Director of Marketing for a company that owned a few hospitals.  Knowing something about … Continue reading

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