Monthly Archives: October 2012

Just how trustworthy are you really?

Posted on October 29, 2012 by LA ads - A Marketing Agency ©

A friend and I were watching a football game on TV when a commercial came on for a paint retailer.  At the end of the commercial, my friend said “I don’t trust them for a minute. They don’t look or … Continue reading →

Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Sales & Marketing, Strategy | Tagged , , , , , , , , , , , | Leave a comment

It’s the sizzle that sells the steak…not the cow.

Posted on October 16, 2012 by LA ads - A Marketing Agency ©

by Rolf Gutknecht, Agent of Change (c) 2012 A friend of mine sent me a video by email last week that, as a marketer, I loved. It was one of those ‘old school’ videos featuring “America’s best salesman”…Elmer Wheeler, who’s … Continue reading →

Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Media, Online Marketing, Sales & Marketing, Strategy, Uncategorized | Tagged , , , , , , , , , , | Leave a comment

Read before Burning – Ten Tidbits to Turnarounds

Posted on October 1, 2012 by LA ads - A Marketing Agency ©

by Rolf Gutknecht, Agent of Change (c) 2012 I’m not sure about you, but in the deluge of emails that comes my way each and every day, it’s real easy start deleting them without even thinking about whether there’s content … Continue reading →

Posted in Advertising, Branding, Marketing, Media, Online Marketing, Research, Sales & Marketing, Social Media, Strategy, Uncategorized | Tagged , , , , , , , , , , , , , , , | Leave a comment