Monthly Archives: January 2013

Somewhere, there’s a trash can with your money in it.

Let me ask a question regarding your marketing initiatives that might be of a sensitive nature for some:  How much of what you have planned for in the way of campaigns, media channels, tradeshow activity, collateral, etc., is a holdover … Continue reading

Posted in Advertising, Marketing, Sales & Marketing, Strategic Planning, Strategy, Uncategorized | Tagged , , , , , , , , , , , | Leave a comment

Lights, Camera, Boredom!

I saw a video over the holidays and it got the better of me so much so that I have to say something because these types of videos just need to stop being created by “marketers.” I’m talking about poorly … Continue reading

Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Media, Online Marketing, Production, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized | Tagged , , , , , , , , , , , , , , , | Leave a comment