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Monthly Archives: March 2013
The most dangerous place your marketing can be
We had a client call last week telling us that she had received a letter from someone stating how much they were put off by an ad we were running. She was wondering if we should hold off running that … Continue reading →
Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Media, Online Marketing, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, branding, commercials, Creativity, LA ads, Marketing, Marketing Plan, Messages, Response, Sales & Marketing, sizzle, Slogans, Storytelling, Strategy, Tactics, USP, Value proposition
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Retreat, retreat, retreat!
It happened to us again. We were working with a client, taking them five steps forward when without warning, they took six steps back. They went fleeing from the banks of the Promised Land back to where their advertising wasn’t … Continue reading →
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