Monthly Archives: April 2013

Dead Veep Walking – the Marketing Director

Posted on April 30, 2013 by LA ads - A Marketing Agency ©

The life of a hummingbird rarely exceeds four years.  The life expectancy of a Marketing Director (or CMO or VP of Sales & Marketing) at any given company is even less than that. The typical tenure these days is a … Continue reading →

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“Give It to the Amateurs” or Marketing by Abdication

Posted on April 15, 2013 by LA ads - A Marketing Agency ©

I had a phone call with a previous client last week and during our talk she told me more than once how she felt like the role of her marketing department was being marginalized. Apparently, over the course of the … Continue reading →

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Would you be missed if you went away?

Posted on April 2, 2013 by LA ads - A Marketing Agency ©

Over the past 5 years or so, it’s it happen more times than we care to remember …maybe even at a company that we once worked at. (For me it was Countrywide Home Loans.) I’m talking about a company or … Continue reading →

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