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Monthly Archives: May 2013
Finding the WOW Factor
Imagine if you had some magical warning sound that alerted you before you made a misjudgment or a social faux pas. You know, like you’re about to bet on a bad hand and, HONK!, so you pull back your bet … Continue reading →
Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Media, Production, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, branding, commercials, Creativity, LA ads, Marketing, Media, Messages, Response, ROI, sizzle, Social Media, Storytelling, Strategy, Tactics, USP, Value proposition
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Why you don’t sell cars to cowboys
The year is 1913. The automobile is more than a novelty by this time. It is here to stay, and already, in the big cities, cars are beginning to outnumber horses on the major thoroughfares. Every young and growing family … Continue reading →
Posted in Advertising, Baby Boomers, Creativity, Direct Response, Marketing, Media, Online Marketing, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, Boomers, Creativity, LA ads, Marketing, Marketing 2.0, Marketing 3.0, Marketing Plan, Media, Messages, Sales & Marketing, Social Media, Strategy, Tactics, Value proposition
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Do they make hearing aids for Marketing Directors?
“Did you hear what I just said?” my wife asked me as I was busy doing the chores this past weekend. Fessing up, I admitted that I heard her but wasn’t really listening. I think it had something to do … Continue reading →
Posted in Advertising, Branding, Marketing, Online Marketing, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, Creativity, LA ads, Marketing, Messages, Research, Response, Sales & Marketing, Tactics, Value proposition
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