Monthly Archives: January 2014

Settle for so-so or battle for brilliance?

Oh, the wonder of beautifully crafted taglines. Those few strategically selected words that sum up everything your business stands for and what you want your target audience to know about you. They’ve made companies fortunes by telling people what makes … Continue reading

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Implementation: It’s Follow-Through or Just Fall Through

 “Vision without execution is hallucination” – Thomas Edison We were having an internal strategy planning session for one of our newer clients, and things were going great, when one of our account executives said “All of this stuff is great … Continue reading

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