Monthly Archives: June 2014

Marketing is from Venus and Finance is from Mars.

Posted on June 19, 2014 by LA ads - A Marketing Agency ©

We’ve all had an experience with those finance/accounting types who drive us crazy, requiring that any and all marketing initiatives be measured and that we justify our expenses.  More times than not, we spend lots of time trying to come … Continue reading →

Posted in Advertising, Creativity, Marketing, Sales & Marketing, Strategic Planning, Strategy, Uncategorized | Tagged , , , , , , , , , , , , | Leave a comment

Losing Sales to Marketing Fallacies

Posted on June 4, 2014 by LA ads - A Marketing Agency ©

As a partner in a thriving marketing firm that targets companies with $20-$100 million in annual sales, one of my responsibilities is that of business development. While I learn something in each conversation with people in marketing leadership positions, many … Continue reading →

Posted in Advertising, Branding, Creativity, Marketing, Media, New Business, Online Marketing, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized | Tagged , , , , , , , , , , , , , , , , , | Leave a comment