Monthly Archives: July 2014

Which half of your advertising is wasted? The definitive answer.

Retail pioneer John Wanamaker was famously quoted “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”  It’s the dilemma of marketers whether they’re in retail or manufacturing, whether they’re spending tens of … Continue reading

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How Not To Fall Into The Demographic Trap

So you have a horde of demographic data, but do you really understand: Who is your customer? This question is not as easily answered as you think. If you’ve written a marketing plan in the past 10 years or so, … Continue reading

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