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Monthly Archives: August 2014
The Dumbing Down Of Marketing
Over the past year, I’ve been having a conversation with clients, co-workers, friends and family about “the state of marketing” and the results are in. Marketing (and its various forms) seems to be dumbing down more and more. And since … Continue reading →
Posted in Advertising, Branding, Creativity, Marketing, Media, Online Marketing, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, branding, Creativity, LA ads, Marketing, Marketing Plan, Media, Messages, Rolf Gutknecht, Sales & Marketing, Strategy
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When Shouldn’t You Seek Fulfillment
Fulfillment isn’t always what it’s cracked up to be, especially in business. Consider a conversation I had today with one of our media reps that revealed why so many B2B ads aren’t just bland but simply bad. This was in response … Continue reading →
Posted in Advertising, Creativity, Direct Response, Marketing, Media, Sales & Marketing, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, Creativity, LA ads, Marketing, Marketing Plan, Messages, Response, Rolf Gutknecht, Sales & Marketing, Strategy, Value proposition
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