Monthly Archives: August 2014

The Dumbing Down Of Marketing

Over the past year, I’ve been having a conversation with clients, co-workers, friends and family about “the state of marketing” and the results are in.  Marketing (and its various forms) seems to be dumbing down more and more. And since … Continue reading

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When Shouldn’t You Seek Fulfillment

Fulfillment isn’t always what it’s cracked up to be, especially in business.  Consider a conversation I had today with one of our media reps that revealed why so many B2B ads aren’t just bland but simply bad.  This was in response … Continue reading

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