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Monthly Archives: October 2014
Letting your customers’ words ring loudest
Come on now, doesn’t it feel good when you receive an email or letter from a client saying how much they enjoy buying your products or working with your company? Or when your boss tells you a customer just shared … Continue reading →
Move over ROI. Now it’s ROO.
If you’re tracking financial return on investment (ROI) as the sole benchmark to determine if your marketing programs are working, then you need to know that there are other ways in this new world to go about doing so because … Continue reading →
Posted in Advertising, Branding, Direct Response, Marketing, Media, New Business, Online Marketing, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, branding, LA ads, Marketing, Marketing Plan, Media, Messages, Research, Response, Return on Objectives, ROI, Rolf Gutknecht, Sales & Marketing, Social Media, Social Responsibility, Strategy, Value proposition
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