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Monthly Archives: January 2015
Committing Malpractice of the Marketing Kind
As a marketing firm that’s always looking to engage in new business relationships with interesting companies, we continue to have more than our share of new business meetings. These companies run the gamut from small to “you’ve heard of this … Continue reading →
Posted in Advertising, Creativity, Direct Response, Marketing, Media, Online Marketing, Sales & Marketing, Social Media, Strategic Planning, Strategy
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Tagged Advertising, branding, Creativity, Marketing, Marketing Plan, Messages, Response, ROI, Rolf Gutknecht, Sales & Marketing, Strategy, Tactics, USP, Value proposition
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Rallying Up for Success
Over this past weekend, I went into a store that’s part of a 15-20 location chain, and upon entering, this place made sure that I understood that for them “It’s all About Exceeding Expectations!” Now as a line, it’s pretty … Continue reading →
Posted in Advertising, Branding, Marketing, New Business, Sales & Marketing, Strategy
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Tagged Advertising, branding, Creativity, LA ads, Marketing, Messages, Rolf Gutknecht, Sales & Marketing, Strategy, Tactics, Value proposition
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