Monthly Archives: February 2015

Pointing the finger at Marketing

Over the years, whether within an advertising/marketing agency or in the corporate environment, I’ve worked with people who have a distorted view of what marketing can do. Mostly these people think that all it takes is slapping together a few … Continue reading

Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Media, Sales & Marketing, Strategic Planning, Strategy, Uncategorized | Tagged , , , , , , , , , , , , | Leave a comment

May I have your attention Pu-leeeze! 

I think we can pretty much all agree that most everyone, be it on the job or in our personal lives, is  stretched thin on time. And this crunch for time has shortened our attention spans and concentration levels to … Continue reading

Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Media, Online Marketing, Production, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy | Tagged , , , , , , , , , , , , , , , | Leave a comment