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Monthly Archives: March 2015
Four concepts that can make a big difference in your advertising
Most every time I listen to a radio spot in my car, see a TV spot on cable or fan through the pages of a magazine (trade or consumer), I find myself wincing. Ad after ad tells the same sad … Continue reading →
Posted in Advertising, Branding, Creativity, Direct Response, Marketing, New Business, Online Marketing, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, commercials, Creativity, LA ads, Marketing, Marketing Plan, Media, Messages, Response, ROI, Rolf Gutknecht, Sales & Marketing, Social Media, Strategy, Tactics, Value proposition
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Dancing with dem dat brung ya – and other thoughts on maintaining customer loyalty
“What do you mean they’re no longer a client? Are you kidding me? When did that happen? Why did they leave? I can’t believe it!” Have you heard (or said) these words in the past few months or so? Well, … Continue reading →
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