Monthly Archives: May 2015

Tag – you’re IT!  The importance of having the right tagline

Oh, the wonder of beautifully crafted taglines. Those few strategically selected words that sum up everything your business stands for and what you want your target audience to know about you. They’ve made companies fortunes by telling people what makes … Continue reading

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Dead Veep Walking – the Marketing Director

The life of a hummingbird rarely exceeds four years.  The life expectancy of a Marketing Director (or CMO or VP of Sales & Marketing) at any given company is even less than that. The typical tenure these days is a … Continue reading

Posted in Branding, Marketing, Media, Strategic Planning, Strategy, Uncategorized | Tagged , , , , , , , , , , , | Leave a comment