Monthly Archives: June 2015

There’s no room for thin skin in successful marketing

Last week, we got a copy of a readership survey related to a trade ad we ran for a client.  In the survey, the ad was among the top-ranked when it came to the most seen, most remembered and most … Continue reading

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De Niro, Taxi Driver and Marketing

It’s one of the more iconic moments in film over the last three decades.  Robert De Niro plays taxi driver Travis Bickle, who in one chilling scene looks at himself in the mirror, a pistol up his sleeve, and says … Continue reading

Posted in Advertising, Creativity, Direct Response, Marketing, Media, Online Marketing, Production, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized | Tagged , , , , , , , , , , , , , , , , | Leave a comment