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Monthly Archives: September 2015
Being your own best marketing teacher
I’ve been out of school for (mumble mumble) years but I still consider myself a student. I’m constantly learning about marketing and new ways to engage prospective customers. The absolute best way to learn about marketing is to watch other … Continue reading →
Posted in Advertising, Creativity, Direct Response, Marketing, Media, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, branding, Creativity, LA ads, Marketing, Marketing Plan, Media, Messages, Research, Response, Rolf Gutknecht, Sales & Marketing, Social Media, Strategy, Tactics
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The “Man in the Chair”…Yesterday and Today.
Do prospects have a clue who your company really is? Over 55 years ago, specifically in 1958, a powerhouse publishing organization, McGraw-Hill, ran an ad in their magazines that became known as the “Man in the Chair” ad and you’ve … Continue reading →
Posted in Advertising, Customer Service, Direct Response, Marketing, Media, New Business, Online Marketing, Sales & Marketing, Social Media, Strategic Planning, Strategy
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Tagged Advertising, Creativity, LA ads, Marketing, Marketing 2.0, Marketing Plan, Media, Messages, Research, Response, Rolf Gutknecht, Sales & Marketing, Social Media, Strategy
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