Monthly Archives: January 2016

What’s your company’s Achilles Heel?

Here’s an interesting question that you don’t ask yourself every day: If you left your present organization and went to work for a competitor, knowing what you know about your present firm, what would you then do from a marketing … Continue reading

Posted in Marketing, New Business, Research, Sales & Marketing, Strategic Planning, Strategy, Uncategorized | Tagged , , , , , , , , , | Leave a comment

Change your Words. Change your World.

This is not a post about what headlines work better than others, or what power words you need to use, or how many syllables in the subject line of an email creates more interest. Rather this post has to do … Continue reading

Posted in Advertising, Creativity, Direct Response, Marketing, Online Marketing, Production, Research, Sales & Marketing, Social Media, Strategy, Uncategorized | Tagged , , , , , , , , , , , , , , , | Leave a comment