Monthly Archives: March 2016

Put away the chisel and you’ll get a masterpiece

Like so many of us living in drought-ridden Southern California, my wife and I are looking to modify our home landscaping to soak up less water.  Some of my neighbors have simply ripped out their entire lawns and replaced them with … Continue reading

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When “Better” is not Better

This past week I had a phone conversation with a new business prospect and during our talk he kept saying “we’re just better than our competition.” After saying this about the 3rd or 4th time, I asked him what he … Continue reading

Posted in Advertising, Creativity, Direct Response, Marketing, New Business, Online Marketing, Research, Sales & Marketing, Social Media, Strategy, Uncategorized | Tagged , , , , , , , , , , , , , , | Leave a comment