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Monthly Archives: March 2016
Put away the chisel and you’ll get a masterpiece
Like so many of us living in drought-ridden Southern California, my wife and I are looking to modify our home landscaping to soak up less water. Some of my neighbors have simply ripped out their entire lawns and replaced them with … Continue reading →
Posted in Advertising, Marketing, Production, Sales & Marketing, Uncategorized
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Tagged ad agencies, Advertising, Budgeting, Creativity, Dan Katz, LA ads, Marketing, Rolf Gutknecht, Sales & Marketing
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When “Better” is not Better
This past week I had a phone conversation with a new business prospect and during our talk he kept saying “we’re just better than our competition.” After saying this about the 3rd or 4th time, I asked him what he … Continue reading →
Posted in Advertising, Creativity, Direct Response, Marketing, New Business, Online Marketing, Research, Sales & Marketing, Social Media, Strategy, Uncategorized
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Tagged Advertising, branding, Creativity, LA ads, Marketing, Marketing Plan, Messages, Response, Rolf Gutknecht, Sales & Marketing, Storytelling, Strategy, Tactics, USP, Value proposition
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