Author Archives: LA ads - A Marketing Agency ©

The “My Customers Aren’t Asking for It” Trap

Here’s something that I hear from business and marketing executives and, each time, I shake my head in disbelieve. Those words are “My customers aren’t asking for it.” Six words that are one of biggest marketing traps and why some … Continue reading

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Self-Interest Is A Good Thing…When It’s Your Audience’s

When you write a Facebook post, what are you thinking about at that moment?  Are you thinking, “I want my readers to know this!”?   Are you thinking, “We need to increase our call volume!”?  Or possibly, “We need more Facebook … Continue reading

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Marketing Lessons learned from “The Voice”

Over the years, there’s one TV show that I make a point of watching and it’s “The Voice.”  It has nothing to do with me fashioning myself as a singer and secretly wishing I was up there performing. In fact, … Continue reading

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The Riskiest Choice: Playing it Safe

If you’ve ever watched a sporting event, you or someone else with you probably have said “they’re not trying to win…they’re just trying not to lose.”  For me, there’s almost nothing more frustrating than seeing this approach take place, especially … Continue reading

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Ticking off the Competition

One of the most challenging efforts in marketing is having any sense of whether or not a new campaign will work before it’s launched. Even with the most scientific eye-movement copy-testing, focus group testing, or man-on-the-street intercepts, you never really … Continue reading

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Put away the chisel and you’ll get a masterpiece

Like so many of us living in drought-ridden Southern California, my wife and I are looking to modify our home landscaping to soak up less water.  Some of my neighbors have simply ripped out their entire lawns and replaced them with … Continue reading

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When “Better” is not Better

This past week I had a phone conversation with a new business prospect and during our talk he kept saying “we’re just better than our competition.” After saying this about the 3rd or 4th time, I asked him what he … Continue reading

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