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Category Archives: Baby Boomers
Five “Pins” to More Successful Marketing
As we all know, Pinterest and Instagram have become staples on the social media scene. The right visuals (from photos to quotes to inspirational messages) have great appeal and serve as motivation for many. With that in mind, here are … Continue reading →
Posted in Advertising, Baby Boomers, Branding, Creativity, Direct Response, Marketing, Media, New Business, Online Marketing, Production, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy
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Tagged Advertising, branding, commercials, Creativity, e-mail, Facebook, Instagram, LA ads, Marketing, Marketing 2.0, Marketing Plan, Media, Messages, Research, Response, ROI, Rolf Gutknecht, sales, Sales & Marketing, Social Media, Strategy, Tactics, Twitter, Value proposition
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From the mouths of Mad Men
I was having lunch with a friend who is well-respected and recognized in the advertising industry (age of “Mad Men”), when we both started reciting well-known marketing/advertising quotes and how there are as relevant today as they were 40 to … Continue reading →
Posted in Advertising, Baby Boomers, Branding, Creativity, Direct Response, Marketing, Media, New Business, Online Marketing, Production, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, Bill Bernbach, branding, Creativity, Henry Ford, LA ads, Leo Burnett, Mad Men, Marketing, Marketing Plan, Media, Messages, Research, Response, Sales & Marketing, Slogans, Strategy, Tactics, Tagline
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There isn’t a Home Depot for Marketing
As I write this, my house is in complete disarray. We have a contractor tearing up my girls’ old bedrooms and converting them into a guestroom and an art studio for my wife. It isn’t pretty…but soon will be. As … Continue reading →
Posted in Advertising, Baby Boomers, Branding, Creativity, Direct Response, Marketing, Media, Online Marketing, Production, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged ad agencies, Advertising, branding, commercials, Creativity, DIY Marketing, LA ads, Marketing, Marketing Plan, Media, Messages, Response, Sales & Marketing, Slogans, Strategy, Tactics, Themelines
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Why you don’t sell cars to cowboys
The year is 1913. The automobile is more than a novelty by this time. It is here to stay, and already, in the big cities, cars are beginning to outnumber horses on the major thoroughfares. Every young and growing family … Continue reading →
Posted in Advertising, Baby Boomers, Creativity, Direct Response, Marketing, Media, Online Marketing, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, Boomers, Creativity, LA ads, Marketing, Marketing 2.0, Marketing 3.0, Marketing Plan, Media, Messages, Sales & Marketing, Social Media, Strategy, Tactics, Value proposition
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