Category Archives: Customer Service

The Riskiest Choice: Playing it Safe

If you’ve ever watched a sporting event, you or someone else with you probably have said “they’re not trying to win…they’re just trying not to lose.”  For me, there’s almost nothing more frustrating than seeing this approach take place, especially … Continue reading

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Posted in Customer Service, Marketing, Media, New Business, Sales & Marketing, Strategic Planning, Strategy, Uncategorized | Tagged , , , , , , , , , , , | Leave a comment

The “Man in the Chair”…Yesterday and Today.

Do prospects have a clue who your company really is? Over 55 years ago, specifically in 1958, a powerhouse publishing organization, McGraw-Hill, ran an ad in their magazines that became known as the “Man in the Chair” ad and you’ve … Continue reading

Posted in Advertising, Customer Service, Direct Response, Marketing, Media, New Business, Online Marketing, Sales & Marketing, Social Media, Strategic Planning, Strategy | Tagged , , , , , , , , , , , , , | Leave a comment

Caution – Curves Ahead    

I met a woman at social event last weekend and turns out she’s the president of a well-known company  here in Southern California. During our conversation, she said that right now, the company  — and she specifically called out her … Continue reading

Posted in Advertising, Customer Service, Marketing, Online Marketing, Research, Sales & Marketing, Strategic Planning, Strategy, Uncategorized | Tagged , , , , , , , , , , , , | Leave a comment

Dancing with dem dat brung ya – and other thoughts on maintaining customer loyalty

“What do you mean they’re no longer a client? Are you kidding me? When did that happen? Why did they leave? I can’t believe it!”  Have you heard (or said) these words in the past few months or so? Well, … Continue reading

Posted in Customer Service, Direct Response, Marketing, Online Marketing, Sales & Marketing, Social Media, Strategy | Tagged , , , , , , , , , , , | Leave a comment