Category Archives: Direct Response

Marketing Lessons learned from “The Voice”

Over the years, there’s one TV show that I make a point of watching and it’s “The Voice.”  It has nothing to do with me fashioning myself as a singer and secretly wishing I was up there performing. In fact, … Continue reading

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When “Better” is not Better

This past week I had a phone conversation with a new business prospect and during our talk he kept saying “we’re just better than our competition.” After saying this about the 3rd or 4th time, I asked him what he … Continue reading

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Change your Words. Change your World.

This is not a post about what headlines work better than others, or what power words you need to use, or how many syllables in the subject line of an email creates more interest. Rather this post has to do … Continue reading

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Looking Back to the Future

“Life can only be understood backwards; but it must be lived forwards.”  – Soren Kierkegaard The last quarter of 2015 is almost history and as we stand poised to welcome 2016 in less than 2 months, we hope for a … Continue reading

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Why Hope is NOT a Marketing Strategy.

I think we would all agree that having hope in one’s life, personal or business, matters a lot. Without hope (or dreams) whatever the positive outcome is that you’re looking to achieve, there is nothing to plan or look forward … Continue reading

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Being your own best marketing teacher

I’ve been out of school for (mumble mumble) years but I still consider myself a student. I’m constantly learning about marketing and new ways to engage prospective customers.  The absolute best way to learn about marketing is to watch other … Continue reading

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The “Man in the Chair”…Yesterday and Today.

Do prospects have a clue who your company really is? Over 55 years ago, specifically in 1958, a powerhouse publishing organization, McGraw-Hill, ran an ad in their magazines that became known as the “Man in the Chair” ad and you’ve … Continue reading

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There’s no room for thin skin in successful marketing

Last week, we got a copy of a readership survey related to a trade ad we ran for a client.  In the survey, the ad was among the top-ranked when it came to the most seen, most remembered and most … Continue reading

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De Niro, Taxi Driver and Marketing

It’s one of the more iconic moments in film over the last three decades.  Robert De Niro plays taxi driver Travis Bickle, who in one chilling scene looks at himself in the mirror, a pistol up his sleeve, and says … Continue reading

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Tag – you’re IT!  The importance of having the right tagline

Oh, the wonder of beautifully crafted taglines. Those few strategically selected words that sum up everything your business stands for and what you want your target audience to know about you. They’ve made companies fortunes by telling people what makes … Continue reading

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