Category Archives: Media

Self-Interest Is A Good Thing…When It’s Your Audience’s

Posted on June 1, 2016 by LA ads - A Marketing Agency ©

When you write a Facebook post, what are you thinking about at that moment?  Are you thinking, “I want my readers to know this!”?   Are you thinking, “We need to increase our call volume!”?  Or possibly, “We need more Facebook … Continue reading →

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Marketing Lessons learned from “The Voice”

Posted on May 16, 2016 by LA ads - A Marketing Agency ©

Over the years, there’s one TV show that I make a point of watching and it’s “The Voice.”  It has nothing to do with me fashioning myself as a singer and secretly wishing I was up there performing. In fact, … Continue reading →

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The Riskiest Choice: Playing it Safe

Posted on April 27, 2016 by LA ads - A Marketing Agency ©

If you’ve ever watched a sporting event, you or someone else with you probably have said “they’re not trying to win…they’re just trying not to lose.”  For me, there’s almost nothing more frustrating than seeing this approach take place, especially … Continue reading →

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Super Bowl Advertising with Socks Appeal

Posted on February 9, 2016 by LA ads - A Marketing Agency ©

First, a cork-popping congratulations to the Broncos, and condolences to all the Panthers fans. Now comes the Monday-morning quarterbacking and all the after-game analyses, almost as much fun as following this year’s election season! But personally, I think the big … Continue reading →

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Looking Back to the Future

Posted on November 11, 2015 by LA ads - A Marketing Agency ©

“Life can only be understood backwards; but it must be lived forwards.”  – Soren Kierkegaard The last quarter of 2015 is almost history and as we stand poised to welcome 2016 in less than 2 months, we hope for a … Continue reading →

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Why Hope is NOT a Marketing Strategy.

Posted on October 28, 2015 by LA ads - A Marketing Agency ©

I think we would all agree that having hope in one’s life, personal or business, matters a lot. Without hope (or dreams) whatever the positive outcome is that you’re looking to achieve, there is nothing to plan or look forward … Continue reading →

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Being your own best marketing teacher

Posted on September 22, 2015 by LA ads - A Marketing Agency ©

I’ve been out of school for (mumble mumble) years but I still consider myself a student. I’m constantly learning about marketing and new ways to engage prospective customers.  The absolute best way to learn about marketing is to watch other … Continue reading →

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The “Man in the Chair”…Yesterday and Today.

Posted on September 9, 2015 by LA ads - A Marketing Agency ©

Do prospects have a clue who your company really is? Over 55 years ago, specifically in 1958, a powerhouse publishing organization, McGraw-Hill, ran an ad in their magazines that became known as the “Man in the Chair” ad and you’ve … Continue reading →

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There’s no room for thin skin in successful marketing

Posted on June 17, 2015 by LA ads - A Marketing Agency ©

Last week, we got a copy of a readership survey related to a trade ad we ran for a client.  In the survey, the ad was among the top-ranked when it came to the most seen, most remembered and most … Continue reading →

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De Niro, Taxi Driver and Marketing

Posted on June 3, 2015 by LA ads - A Marketing Agency ©

It’s one of the more iconic moments in film over the last three decades.  Robert De Niro plays taxi driver Travis Bickle, who in one chilling scene looks at himself in the mirror, a pistol up his sleeve, and says … Continue reading →

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