Category Archives: New Business

The “My Customers Aren’t Asking for It” Trap

Posted on June 14, 2016 by LA ads - A Marketing Agency ©

Here’s something that I hear from business and marketing executives and, each time, I shake my head in disbelieve. Those words are “My customers aren’t asking for it.” Six words that are one of biggest marketing traps and why some … Continue reading →

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The Riskiest Choice: Playing it Safe

Posted on April 27, 2016 by LA ads - A Marketing Agency ©

If you’ve ever watched a sporting event, you or someone else with you probably have said “they’re not trying to win…they’re just trying not to lose.”  For me, there’s almost nothing more frustrating than seeing this approach take place, especially … Continue reading →

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Ticking off the Competition

Posted on April 5, 2016 by LA ads - A Marketing Agency ©

One of the most challenging efforts in marketing is having any sense of whether or not a new campaign will work before it’s launched. Even with the most scientific eye-movement copy-testing, focus group testing, or man-on-the-street intercepts, you never really … Continue reading →

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When “Better” is not Better

Posted on March 9, 2016 by LA ads - A Marketing Agency ©

This past week I had a phone conversation with a new business prospect and during our talk he kept saying “we’re just better than our competition.” After saying this about the 3rd or 4th time, I asked him what he … Continue reading →

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What’s your company’s Achilles Heel?

Posted on January 26, 2016 by LA ads - A Marketing Agency ©

Here’s an interesting question that you don’t ask yourself every day: If you left your present organization and went to work for a competitor, knowing what you know about your present firm, what would you then do from a marketing … Continue reading →

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Looking Back to the Future

Posted on November 11, 2015 by LA ads - A Marketing Agency ©

“Life can only be understood backwards; but it must be lived forwards.”  – Soren Kierkegaard The last quarter of 2015 is almost history and as we stand poised to welcome 2016 in less than 2 months, we hope for a … Continue reading →

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The “Man in the Chair”…Yesterday and Today.

Posted on September 9, 2015 by LA ads - A Marketing Agency ©

Do prospects have a clue who your company really is? Over 55 years ago, specifically in 1958, a powerhouse publishing organization, McGraw-Hill, ran an ad in their magazines that became known as the “Man in the Chair” ad and you’ve … Continue reading →

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There’s no room for thin skin in successful marketing

Posted on June 17, 2015 by LA ads - A Marketing Agency ©

Last week, we got a copy of a readership survey related to a trade ad we ran for a client.  In the survey, the ad was among the top-ranked when it came to the most seen, most remembered and most … Continue reading →

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Blueprints for Building Your Own Crystal Ball

Posted on April 21, 2015 by LA ads - A Marketing Agency ©

A couple of weeks ago, I was at a trade show and after walking up and down the aisles, it occurred to me just how much of the same-old, same-old I was seeing. Nothing really new (unless you consider irrelevant … Continue reading →

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Four concepts that can make a big difference in your advertising

Posted on March 24, 2015 by LA ads - A Marketing Agency ©

Most every time I listen to a radio spot in my car,  see a TV spot on cable or fan through the pages of a magazine (trade or consumer),  I find myself wincing.  Ad after ad tells the same sad … Continue reading →

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