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Category Archives: Online Marketing
Marketing Lessons learned from “The Voice”
Over the years, there’s one TV show that I make a point of watching and it’s “The Voice.” It has nothing to do with me fashioning myself as a singer and secretly wishing I was up there performing. In fact, … Continue reading →
Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Media, Online Marketing, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, Bill Bernbach, branding, Creativity, LA ads, Marketing, Marketing Plan, Messages, Response, ROI, Rolf Gutknecht, Sales & Marketing, sizzle, Social Media, Strategy, The Voice, Value proposition
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Ticking off the Competition
One of the most challenging efforts in marketing is having any sense of whether or not a new campaign will work before it’s launched. Even with the most scientific eye-movement copy-testing, focus group testing, or man-on-the-street intercepts, you never really … Continue reading →
Posted in Advertising, Branding, Creativity, Marketing, New Business, Online Marketing, Production, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, branding, commercials, Competition, Creativity, LA ads, Marketing, Marketing Plan, Media, Messages, Research, Response, Rolf Gutknecht, Sales & Marketing, Strategy, Tactics, Value proposition
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When “Better” is not Better
This past week I had a phone conversation with a new business prospect and during our talk he kept saying “we’re just better than our competition.” After saying this about the 3rd or 4th time, I asked him what he … Continue reading →
Posted in Advertising, Creativity, Direct Response, Marketing, New Business, Online Marketing, Research, Sales & Marketing, Social Media, Strategy, Uncategorized
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Tagged Advertising, branding, Creativity, LA ads, Marketing, Marketing Plan, Messages, Response, Rolf Gutknecht, Sales & Marketing, Storytelling, Strategy, Tactics, USP, Value proposition
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Change your Words. Change your World.
This is not a post about what headlines work better than others, or what power words you need to use, or how many syllables in the subject line of an email creates more interest. Rather this post has to do … Continue reading →
Posted in Advertising, Creativity, Direct Response, Marketing, Online Marketing, Production, Research, Sales & Marketing, Social Media, Strategy, Uncategorized
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Tagged Advertising, blind man, branding, commercials, Creativity, LA ads, Marketing, Messages, Response, Rolf Gutknecht, Sales & Marketing, sizzle, Slogans, Social Media, Strategy, Tactics
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The “Man in the Chair”…Yesterday and Today.
Do prospects have a clue who your company really is? Over 55 years ago, specifically in 1958, a powerhouse publishing organization, McGraw-Hill, ran an ad in their magazines that became known as the “Man in the Chair” ad and you’ve … Continue reading →
Posted in Advertising, Customer Service, Direct Response, Marketing, Media, New Business, Online Marketing, Sales & Marketing, Social Media, Strategic Planning, Strategy
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Tagged Advertising, Creativity, LA ads, Marketing, Marketing 2.0, Marketing Plan, Media, Messages, Research, Response, Rolf Gutknecht, Sales & Marketing, Social Media, Strategy
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Caution – Curves Ahead
I met a woman at social event last weekend and turns out she’s the president of a well-known company here in Southern California. During our conversation, she said that right now, the company — and she specifically called out her … Continue reading →
Posted in Advertising, Customer Service, Marketing, Online Marketing, Research, Sales & Marketing, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, branding, Creativity, LA ads, Marketing, Marketing Plan, Messages, Research, Rolf Gutknecht, Sales & Marketing, Social Media, Strategy, Tactics
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There’s no room for thin skin in successful marketing
Last week, we got a copy of a readership survey related to a trade ad we ran for a client. In the survey, the ad was among the top-ranked when it came to the most seen, most remembered and most … Continue reading →
Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Media, New Business, Online Marketing, Production, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, branding, commercials, Creativity, LA ads, Marketing, Media, Messages, Response, Rolf Gutknecht, Sales & Marketing, Strategy, Tactics, Value proposition
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De Niro, Taxi Driver and Marketing
It’s one of the more iconic moments in film over the last three decades. Robert De Niro plays taxi driver Travis Bickle, who in one chilling scene looks at himself in the mirror, a pistol up his sleeve, and says … Continue reading →
Posted in Advertising, Creativity, Direct Response, Marketing, Media, Online Marketing, Production, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, commercials, Creativity, LA ads, Marketing, Marketing Plan, Media, Messages, Research, ROI, Rolf Gutknecht, Sales & Marketing, Social Media, Strategy, Tactics, USP, Value proposition
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Tag – you’re IT! The importance of having the right tagline
Oh, the wonder of beautifully crafted taglines. Those few strategically selected words that sum up everything your business stands for and what you want your target audience to know about you. They’ve made companies fortunes by telling people what makes … Continue reading →
Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Online Marketing, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, Bill Bernbach, branding, commercials, Creativity, LA ads, Marketing, Marketing Plan, Media, Messages, Response, Rolf Gutknecht, Sales & Marketing, Slogans, Strategy, Tagline, USP, Value proposition
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Blueprints for Building Your Own Crystal Ball
A couple of weeks ago, I was at a trade show and after walking up and down the aisles, it occurred to me just how much of the same-old, same-old I was seeing. Nothing really new (unless you consider irrelevant … Continue reading →
Posted in Advertising, Marketing, New Business, Online Marketing, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, Creativity, Facebook, LA ads, Marketing, Marketing Plan, Media, Messages, Research, Response, Rolf Gutknecht, Sales & Marketing, Social Media, Strategy, Tactics, USP
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