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Category Archives: Production
Ticking off the Competition
One of the most challenging efforts in marketing is having any sense of whether or not a new campaign will work before it’s launched. Even with the most scientific eye-movement copy-testing, focus group testing, or man-on-the-street intercepts, you never really … Continue reading →
Posted in Advertising, Branding, Creativity, Marketing, New Business, Online Marketing, Production, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, branding, commercials, Competition, Creativity, LA ads, Marketing, Marketing Plan, Media, Messages, Research, Response, Rolf Gutknecht, Sales & Marketing, Strategy, Tactics, Value proposition
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Put away the chisel and you’ll get a masterpiece
Like so many of us living in drought-ridden Southern California, my wife and I are looking to modify our home landscaping to soak up less water. Some of my neighbors have simply ripped out their entire lawns and replaced them with … Continue reading →
Posted in Advertising, Marketing, Production, Sales & Marketing, Uncategorized
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Tagged ad agencies, Advertising, Budgeting, Creativity, Dan Katz, LA ads, Marketing, Rolf Gutknecht, Sales & Marketing
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You’re acting like a child. Good for you!
At the beginning of my career, I was fortunate enough to have taken a class at UCLA taught by two great names in Los Angeles advertising, Jean Craig and Jack Foster. Some of the most innovative, freshest advertising in the … Continue reading →
Posted in Advertising, Branding, Creativity, Marketing, Production, Sales & Marketing, Uncategorized
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Tagged Advertising, branding, Creative Process, Creativity, Dan Katz, LA ads, Marketing, Messages, Rolf Gutknecht, Sales & Marketing, Social Media, Strategy, Tactics
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Change your Words. Change your World.
This is not a post about what headlines work better than others, or what power words you need to use, or how many syllables in the subject line of an email creates more interest. Rather this post has to do … Continue reading →
Posted in Advertising, Creativity, Direct Response, Marketing, Online Marketing, Production, Research, Sales & Marketing, Social Media, Strategy, Uncategorized
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Tagged Advertising, blind man, branding, commercials, Creativity, LA ads, Marketing, Messages, Response, Rolf Gutknecht, Sales & Marketing, sizzle, Slogans, Social Media, Strategy, Tactics
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There’s no room for thin skin in successful marketing
Last week, we got a copy of a readership survey related to a trade ad we ran for a client. In the survey, the ad was among the top-ranked when it came to the most seen, most remembered and most … Continue reading →
Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Media, New Business, Online Marketing, Production, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, branding, commercials, Creativity, LA ads, Marketing, Media, Messages, Response, Rolf Gutknecht, Sales & Marketing, Strategy, Tactics, Value proposition
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De Niro, Taxi Driver and Marketing
It’s one of the more iconic moments in film over the last three decades. Robert De Niro plays taxi driver Travis Bickle, who in one chilling scene looks at himself in the mirror, a pistol up his sleeve, and says … Continue reading →
Posted in Advertising, Creativity, Direct Response, Marketing, Media, Online Marketing, Production, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, commercials, Creativity, LA ads, Marketing, Marketing Plan, Media, Messages, Research, ROI, Rolf Gutknecht, Sales & Marketing, Social Media, Strategy, Tactics, USP, Value proposition
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May I have your attention Pu-leeeze!
I think we can pretty much all agree that most everyone, be it on the job or in our personal lives, is stretched thin on time. And this crunch for time has shortened our attention spans and concentration levels to … Continue reading →
Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Media, Online Marketing, Production, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy
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Tagged Advertising, commercials, Creativity, LA ads, Marketing, Marketing Plan, Media, Messages, Research, Response, Rolf Gutknecht, Sales & Marketing, Social Media, Strategy, Tactics, USP
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The Seven Cardinal Virtues…Of Marketing
A few weeks ago I wrote about the Seven Deadly Sins of Marketing and hopefully all of you sinners out there have repented. Given the response, I thought it might be good to talk about the flipside, the Seven Cardinal Virtues of Marketing. … Continue reading →
Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Media, New Business, Online Marketing, Production, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, branding, Creativity, LA ads, Marketing, Marketing Plan, Media, Messages, Research, Response, ROI, Rolf Gutknecht, Social Media, Strategy, Value proposition
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Five “Pins” to More Successful Marketing
As we all know, Pinterest and Instagram have become staples on the social media scene. The right visuals (from photos to quotes to inspirational messages) have great appeal and serve as motivation for many. With that in mind, here are … Continue reading →
Posted in Advertising, Baby Boomers, Branding, Creativity, Direct Response, Marketing, Media, New Business, Online Marketing, Production, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy
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Tagged Advertising, branding, commercials, Creativity, e-mail, Facebook, Instagram, LA ads, Marketing, Marketing 2.0, Marketing Plan, Media, Messages, Research, Response, ROI, Rolf Gutknecht, sales, Sales & Marketing, Social Media, Strategy, Tactics, Twitter, Value proposition
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From the mouths of Mad Men
I was having lunch with a friend who is well-respected and recognized in the advertising industry (age of “Mad Men”), when we both started reciting well-known marketing/advertising quotes and how there are as relevant today as they were 40 to … Continue reading →
Posted in Advertising, Baby Boomers, Branding, Creativity, Direct Response, Marketing, Media, New Business, Online Marketing, Production, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, Bill Bernbach, branding, Creativity, Henry Ford, LA ads, Leo Burnett, Mad Men, Marketing, Marketing Plan, Media, Messages, Research, Response, Sales & Marketing, Slogans, Strategy, Tactics, Tagline
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