Category Archives: Strategic Planning

The “My Customers Aren’t Asking for It” Trap

Posted on June 14, 2016 by LA ads - A Marketing Agency ©

Here’s something that I hear from business and marketing executives and, each time, I shake my head in disbelieve. Those words are “My customers aren’t asking for it.” Six words that are one of biggest marketing traps and why some … Continue reading →

Posted in Creativity, Marketing, New Business, Research, Sales & Marketing, Strategic Planning, Strategy, Uncategorized | Tagged , , , , , , , , , , , | Leave a comment

Self-Interest Is A Good Thing…When It’s Your Audience’s

Posted on June 1, 2016 by LA ads - A Marketing Agency ©

When you write a Facebook post, what are you thinking about at that moment?  Are you thinking, “I want my readers to know this!”?   Are you thinking, “We need to increase our call volume!”?  Or possibly, “We need more Facebook … Continue reading →

Posted in Advertising, Branding, Creativity, Marketing, Media, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized | Tagged , , , , , , , , , , , , | Leave a comment

Marketing Lessons learned from “The Voice”

Posted on May 16, 2016 by LA ads - A Marketing Agency ©

Over the years, there’s one TV show that I make a point of watching and it’s “The Voice.”  It has nothing to do with me fashioning myself as a singer and secretly wishing I was up there performing. In fact, … Continue reading →

Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Media, Online Marketing, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized | Tagged , , , , , , , , , , , , , , , , | Leave a comment

The Riskiest Choice: Playing it Safe

Posted on April 27, 2016 by LA ads - A Marketing Agency ©

If you’ve ever watched a sporting event, you or someone else with you probably have said “they’re not trying to win…they’re just trying not to lose.”  For me, there’s almost nothing more frustrating than seeing this approach take place, especially … Continue reading →

Posted in Customer Service, Marketing, Media, New Business, Sales & Marketing, Strategic Planning, Strategy, Uncategorized | Tagged , , , , , , , , , , , | Leave a comment

Ticking off the Competition

Posted on April 5, 2016 by LA ads - A Marketing Agency ©

One of the most challenging efforts in marketing is having any sense of whether or not a new campaign will work before it’s launched. Even with the most scientific eye-movement copy-testing, focus group testing, or man-on-the-street intercepts, you never really … Continue reading →

Posted in Advertising, Branding, Creativity, Marketing, New Business, Online Marketing, Production, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Super Bowl Advertising with Socks Appeal

Posted on February 9, 2016 by LA ads - A Marketing Agency ©

First, a cork-popping congratulations to the Broncos, and condolences to all the Panthers fans. Now comes the Monday-morning quarterbacking and all the after-game analyses, almost as much fun as following this year’s election season! But personally, I think the big … Continue reading →

Posted in Advertising, Branding, Creativity, Marketing, Media, Sales & Marketing, Strategic Planning, Strategy, Uncategorized | Tagged , , , , , , , , , , , , , | Leave a comment

What’s your company’s Achilles Heel?

Posted on January 26, 2016 by LA ads - A Marketing Agency ©

Here’s an interesting question that you don’t ask yourself every day: If you left your present organization and went to work for a competitor, knowing what you know about your present firm, what would you then do from a marketing … Continue reading →

Posted in Marketing, New Business, Research, Sales & Marketing, Strategic Planning, Strategy, Uncategorized | Tagged , , , , , , , , , | Leave a comment

Looking Back to the Future

Posted on November 11, 2015 by LA ads - A Marketing Agency ©

“Life can only be understood backwards; but it must be lived forwards.”  – Soren Kierkegaard The last quarter of 2015 is almost history and as we stand poised to welcome 2016 in less than 2 months, we hope for a … Continue reading →

Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Media, New Business, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Why Hope is NOT a Marketing Strategy.

Posted on October 28, 2015 by LA ads - A Marketing Agency ©

I think we would all agree that having hope in one’s life, personal or business, matters a lot. Without hope (or dreams) whatever the positive outcome is that you’re looking to achieve, there is nothing to plan or look forward … Continue reading →

Posted in Advertising, Creativity, Direct Response, Marketing, Media, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized | Tagged , , , , , , , , , , , | Leave a comment

Being your own best marketing teacher

Posted on September 22, 2015 by LA ads - A Marketing Agency ©

I’ve been out of school for (mumble mumble) years but I still consider myself a student. I’m constantly learning about marketing and new ways to engage prospective customers.  The absolute best way to learn about marketing is to watch other … Continue reading →

Posted in Advertising, Creativity, Direct Response, Marketing, Media, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized | Tagged , , , , , , , , , , , , , , | Leave a comment