Category Archives: Uncategorized

The “My Customers Aren’t Asking for It” Trap

Posted on June 14, 2016 by LA ads - A Marketing Agency ©

Here’s something that I hear from business and marketing executives and, each time, I shake my head in disbelieve. Those words are “My customers aren’t asking for it.” Six words that are one of biggest marketing traps and why some … Continue reading →

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Self-Interest Is A Good Thing…When It’s Your Audience’s

Posted on June 1, 2016 by LA ads - A Marketing Agency ©

When you write a Facebook post, what are you thinking about at that moment?  Are you thinking, “I want my readers to know this!”?   Are you thinking, “We need to increase our call volume!”?  Or possibly, “We need more Facebook … Continue reading →

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Marketing Lessons learned from “The Voice”

Posted on May 16, 2016 by LA ads - A Marketing Agency ©

Over the years, there’s one TV show that I make a point of watching and it’s “The Voice.”  It has nothing to do with me fashioning myself as a singer and secretly wishing I was up there performing. In fact, … Continue reading →

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The Riskiest Choice: Playing it Safe

Posted on April 27, 2016 by LA ads - A Marketing Agency ©

If you’ve ever watched a sporting event, you or someone else with you probably have said “they’re not trying to win…they’re just trying not to lose.”  For me, there’s almost nothing more frustrating than seeing this approach take place, especially … Continue reading →

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Ticking off the Competition

Posted on April 5, 2016 by LA ads - A Marketing Agency ©

One of the most challenging efforts in marketing is having any sense of whether or not a new campaign will work before it’s launched. Even with the most scientific eye-movement copy-testing, focus group testing, or man-on-the-street intercepts, you never really … Continue reading →

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Put away the chisel and you’ll get a masterpiece

Posted on March 23, 2016 by LA ads - A Marketing Agency ©

Like so many of us living in drought-ridden Southern California, my wife and I are looking to modify our home landscaping to soak up less water.  Some of my neighbors have simply ripped out their entire lawns and replaced them with … Continue reading →

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When “Better” is not Better

Posted on March 9, 2016 by LA ads - A Marketing Agency ©

This past week I had a phone conversation with a new business prospect and during our talk he kept saying “we’re just better than our competition.” After saying this about the 3rd or 4th time, I asked him what he … Continue reading →

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You’re acting like a child. Good for you!

Posted on February 23, 2016 by LA ads - A Marketing Agency ©

At the beginning of my career, I was fortunate enough to have taken a class at UCLA taught by two great names in Los Angeles advertising, Jean Craig and Jack Foster.  Some of the most innovative, freshest advertising in the … Continue reading →

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Super Bowl Advertising with Socks Appeal

Posted on February 9, 2016 by LA ads - A Marketing Agency ©

First, a cork-popping congratulations to the Broncos, and condolences to all the Panthers fans. Now comes the Monday-morning quarterbacking and all the after-game analyses, almost as much fun as following this year’s election season! But personally, I think the big … Continue reading →

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What’s your company’s Achilles Heel?

Posted on January 26, 2016 by LA ads - A Marketing Agency ©

Here’s an interesting question that you don’t ask yourself every day: If you left your present organization and went to work for a competitor, knowing what you know about your present firm, what would you then do from a marketing … Continue reading →

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