Tag Archives: Bill Bernbach

Marketing Lessons learned from “The Voice”

Posted on May 16, 2016 by LA ads - A Marketing Agency ©

Over the years, there’s one TV show that I make a point of watching and it’s “The Voice.” It has nothing to do with me fashioning myself as a singer and secretly wishing I was up there performing. In fact, … Continue reading →

Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Media, Online Marketing, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized | Tagged Advertising, Bill Bernbach, branding, Creativity, LA ads, Marketing, Marketing Plan, Messages, Response, ROI, Rolf Gutknecht, Sales & Marketing, sizzle, Social Media, Strategy, The Voice, Value proposition | Leave a comment

The Riskiest Choice: Playing it Safe

Posted on April 27, 2016 by LA ads - A Marketing Agency ©

If you’ve ever watched a sporting event, you or someone else with you probably have said “they’re not trying to win…they’re just trying not to lose.” For me, there’s almost nothing more frustrating than seeing this approach take place, especially … Continue reading →

Posted in Customer Service, Marketing, Media, New Business, Sales & Marketing, Strategic Planning, Strategy, Uncategorized | Tagged Bill Bernbach, branding, Creativity, LA ads, Marketing, Marketing Plan, Rolf Gutknecht, Sales & Marketing, sizzle, Social Media, Strategy, Tactics | Leave a comment

Tag – you’re IT! The importance of having the right tagline

Posted on May 20, 2015 by LA ads - A Marketing Agency ©

Oh, the wonder of beautifully crafted taglines. Those few strategically selected words that sum up everything your business stands for and what you want your target audience to know about you. They’ve made companies fortunes by telling people what makes … Continue reading →

Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Online Marketing, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized | Tagged Advertising, Bill Bernbach, branding, commercials, Creativity, LA ads, Marketing, Marketing Plan, Media, Messages, Response, Rolf Gutknecht, Sales & Marketing, Slogans, Strategy, Tagline, USP, Value proposition | Leave a comment

From the mouths of Mad Men

I was having lunch with a friend who is well-respected and recognized in the advertising industry (age of “Mad Men”), when we both started reciting well-known marketing/advertising quotes and how there are as relevant today as they were 40 to … Continue reading →

Posted in Advertising, Baby Boomers, Branding, Creativity, Direct Response, Marketing, Media, New Business, Online Marketing, Production, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized | Tagged Advertising, Bill Bernbach, branding, Creativity, Henry Ford, LA ads, Leo Burnett, Mad Men, Marketing, Marketing Plan, Media, Messages, Research, Response, Sales & Marketing, Slogans, Strategy, Tactics, Tagline | Leave a comment

The “Truth” about your company isn’t the Truth

by Rolf Gutknecht, Agent of Change (c) 2012 I had a phone conversation with a prospective new client (I’ll name her Amelia) last week and during our talk, I mentioned having seen a cable TV ad that her company had … Continue reading →

Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Media, Online Marketing, Sales & Marketing, Social Media, Strategy, Uncategorized | Tagged Advertising, Bill Bernbach, Cable, commercials, Creativity, LA ads, Marketing, Marketing 2.0, Media, Messages, sales, Sales & Marketing | Leave a comment

Tag Archives: Bill Bernbach

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