Tag Archives: branding

Self-Interest Is A Good Thing…When It’s Your Audience’s

Posted on June 1, 2016 by LA ads - A Marketing Agency ©

When you write a Facebook post, what are you thinking about at that moment? Are you thinking, “I want my readers to know this!”? Are you thinking, “We need to increase our call volume!”? Or possibly, “We need more Facebook … Continue reading →

Posted in Advertising, Branding, Creativity, Marketing, Media, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized | Tagged Advertising, branding, Creativity, Dan Katz, LA ads, Marketing, Messages, Research, Response, Rolf Gutknecht, Sales & Marketing, Strategy, Value proposition | Leave a comment

Marketing Lessons learned from “The Voice”

Posted on May 16, 2016 by LA ads - A Marketing Agency ©

Over the years, there’s one TV show that I make a point of watching and it’s “The Voice.” It has nothing to do with me fashioning myself as a singer and secretly wishing I was up there performing. In fact, … Continue reading →

Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Media, Online Marketing, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized | Tagged Advertising, Bill Bernbach, branding, Creativity, LA ads, Marketing, Marketing Plan, Messages, Response, ROI, Rolf Gutknecht, Sales & Marketing, sizzle, Social Media, Strategy, The Voice, Value proposition | Leave a comment

The Riskiest Choice: Playing it Safe

Posted on April 27, 2016 by LA ads - A Marketing Agency ©

If you’ve ever watched a sporting event, you or someone else with you probably have said “they’re not trying to win…they’re just trying not to lose.” For me, there’s almost nothing more frustrating than seeing this approach take place, especially … Continue reading →

Posted in Customer Service, Marketing, Media, New Business, Sales & Marketing, Strategic Planning, Strategy, Uncategorized | Tagged Bill Bernbach, branding, Creativity, LA ads, Marketing, Marketing Plan, Rolf Gutknecht, Sales & Marketing, sizzle, Social Media, Strategy, Tactics | Leave a comment

Ticking off the Competition

Posted on April 5, 2016 by LA ads - A Marketing Agency ©

One of the most challenging efforts in marketing is having any sense of whether or not a new campaign will work before it’s launched. Even with the most scientific eye-movement copy-testing, focus group testing, or man-on-the-street intercepts, you never really … Continue reading →

Posted in Advertising, Branding, Creativity, Marketing, New Business, Online Marketing, Production, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized | Tagged Advertising, branding, commercials, Competition, Creativity, LA ads, Marketing, Marketing Plan, Media, Messages, Research, Response, Rolf Gutknecht, Sales & Marketing, Strategy, Tactics, Value proposition | Leave a comment

When “Better” is not Better

Posted on March 9, 2016 by LA ads - A Marketing Agency ©

This past week I had a phone conversation with a new business prospect and during our talk he kept saying “we’re just better than our competition.” After saying this about the 3rd or 4th time, I asked him what he … Continue reading →

Posted in Advertising, Creativity, Direct Response, Marketing, New Business, Online Marketing, Research, Sales & Marketing, Social Media, Strategy, Uncategorized | Tagged Advertising, branding, Creativity, LA ads, Marketing, Marketing Plan, Messages, Response, Rolf Gutknecht, Sales & Marketing, Storytelling, Strategy, Tactics, USP, Value proposition | Leave a comment

You’re acting like a child. Good for you!

Posted on February 23, 2016 by LA ads - A Marketing Agency ©

At the beginning of my career, I was fortunate enough to have taken a class at UCLA taught by two great names in Los Angeles advertising, Jean Craig and Jack Foster. Some of the most innovative, freshest advertising in the … Continue reading →

Posted in Advertising, Branding, Creativity, Marketing, Production, Sales & Marketing, Uncategorized | Tagged Advertising, branding, Creative Process, Creativity, Dan Katz, LA ads, Marketing, Messages, Rolf Gutknecht, Sales & Marketing, Social Media, Strategy, Tactics | Leave a comment

What’s your company’s Achilles Heel?

Posted on January 26, 2016 by LA ads - A Marketing Agency ©

Here’s an interesting question that you don’t ask yourself every day: If you left your present organization and went to work for a competitor, knowing what you know about your present firm, what would you then do from a marketing … Continue reading →

Posted in Marketing, New Business, Research, Sales & Marketing, Strategic Planning, Strategy, Uncategorized | Tagged branding, LA ads, Marketing, Marketing Plan, Messages, Research, Rolf Gutknecht, Sales & Marketing, Strategy, Tactics | Leave a comment

Change your Words. Change your World.

This is not a post about what headlines work better than others, or what power words you need to use, or how many syllables in the subject line of an email creates more interest. Rather this post has to do … Continue reading →

Posted in Advertising, Creativity, Direct Response, Marketing, Online Marketing, Production, Research, Sales & Marketing, Social Media, Strategy, Uncategorized | Tagged Advertising, blind man, branding, commercials, Creativity, LA ads, Marketing, Messages, Response, Rolf Gutknecht, Sales & Marketing, sizzle, Slogans, Social Media, Strategy, Tactics | Leave a comment

Looking Back to the Future

“Life can only be understood backwards; but it must be lived forwards.” – Soren Kierkegaard The last quarter of 2015 is almost history and as we stand poised to welcome 2016 in less than 2 months, we hope for a … Continue reading →

Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Media, New Business, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized | Tagged Advertising, branding, Budgeting, Creativity, LA ads, Marketing, Marketing Plan, Media, Messages, Research, Response, ROI, Rolf Gutknecht, Sales & Marketing, Social Media, Strategy, Tactics, USP, Value proposition | Leave a comment

Why Hope is NOT a Marketing Strategy.

I think we would all agree that having hope in one’s life, personal or business, matters a lot. Without hope (or dreams) whatever the positive outcome is that you’re looking to achieve, there is nothing to plan or look forward … Continue reading →

Posted in Advertising, Creativity, Direct Response, Marketing, Media, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized | Tagged Advertising, branding, Creativity, LA ads, Marketing, Research, Rolf Gutknecht, Sales & Marketing, Strategy, Tactics, USP, Value proposition | Leave a comment

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