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Tag Archives: commercials
Ticking off the Competition
One of the most challenging efforts in marketing is having any sense of whether or not a new campaign will work before it’s launched. Even with the most scientific eye-movement copy-testing, focus group testing, or man-on-the-street intercepts, you never really … Continue reading →
Posted in Advertising, Branding, Creativity, Marketing, New Business, Online Marketing, Production, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, branding, commercials, Competition, Creativity, LA ads, Marketing, Marketing Plan, Media, Messages, Research, Response, Rolf Gutknecht, Sales & Marketing, Strategy, Tactics, Value proposition
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Super Bowl Advertising with Socks Appeal
First, a cork-popping congratulations to the Broncos, and condolences to all the Panthers fans. Now comes the Monday-morning quarterbacking and all the after-game analyses, almost as much fun as following this year’s election season! But personally, I think the big … Continue reading →
Posted in Advertising, Branding, Creativity, Marketing, Media, Sales & Marketing, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, Christopher Walken, commercials, Creativity, Kia Optima, LA ads, Messages, Rolf Gutknecht, Sales & Marketing, Strategy, Super Bowl, Super Bowl commercials, USP, Value proposition
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Change your Words. Change your World.
This is not a post about what headlines work better than others, or what power words you need to use, or how many syllables in the subject line of an email creates more interest. Rather this post has to do … Continue reading →
Posted in Advertising, Creativity, Direct Response, Marketing, Online Marketing, Production, Research, Sales & Marketing, Social Media, Strategy, Uncategorized
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Tagged Advertising, blind man, branding, commercials, Creativity, LA ads, Marketing, Messages, Response, Rolf Gutknecht, Sales & Marketing, sizzle, Slogans, Social Media, Strategy, Tactics
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There’s no room for thin skin in successful marketing
Last week, we got a copy of a readership survey related to a trade ad we ran for a client. In the survey, the ad was among the top-ranked when it came to the most seen, most remembered and most … Continue reading →
Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Media, New Business, Online Marketing, Production, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, branding, commercials, Creativity, LA ads, Marketing, Media, Messages, Response, Rolf Gutknecht, Sales & Marketing, Strategy, Tactics, Value proposition
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De Niro, Taxi Driver and Marketing
It’s one of the more iconic moments in film over the last three decades. Robert De Niro plays taxi driver Travis Bickle, who in one chilling scene looks at himself in the mirror, a pistol up his sleeve, and says … Continue reading →
Posted in Advertising, Creativity, Direct Response, Marketing, Media, Online Marketing, Production, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, commercials, Creativity, LA ads, Marketing, Marketing Plan, Media, Messages, Research, ROI, Rolf Gutknecht, Sales & Marketing, Social Media, Strategy, Tactics, USP, Value proposition
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Tag – you’re IT! The importance of having the right tagline
Oh, the wonder of beautifully crafted taglines. Those few strategically selected words that sum up everything your business stands for and what you want your target audience to know about you. They’ve made companies fortunes by telling people what makes … Continue reading →
Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Online Marketing, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, Bill Bernbach, branding, commercials, Creativity, LA ads, Marketing, Marketing Plan, Media, Messages, Response, Rolf Gutknecht, Sales & Marketing, Slogans, Strategy, Tagline, USP, Value proposition
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Four concepts that can make a big difference in your advertising
Most every time I listen to a radio spot in my car, see a TV spot on cable or fan through the pages of a magazine (trade or consumer), I find myself wincing. Ad after ad tells the same sad … Continue reading →
Posted in Advertising, Branding, Creativity, Direct Response, Marketing, New Business, Online Marketing, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, commercials, Creativity, LA ads, Marketing, Marketing Plan, Media, Messages, Response, ROI, Rolf Gutknecht, Sales & Marketing, Social Media, Strategy, Tactics, Value proposition
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May I have your attention Pu-leeeze!
I think we can pretty much all agree that most everyone, be it on the job or in our personal lives, is stretched thin on time. And this crunch for time has shortened our attention spans and concentration levels to … Continue reading →
Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Media, Online Marketing, Production, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy
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Tagged Advertising, commercials, Creativity, LA ads, Marketing, Marketing Plan, Media, Messages, Research, Response, Rolf Gutknecht, Sales & Marketing, Social Media, Strategy, Tactics, USP
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Looking Back to the Future
“Life can only be understood backwards; but it must be lived forwards.” – Soren Kierkegaard The last quarter of 2014 is almost history and as we stand poised to welcome 2015 in just a matter of days, we hope for … Continue reading →
Posted in Advertising, Creativity, Direct Response, Marketing, Media, New Business, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, branding, commercials, Creativity, LA ads, Marketing, Marketing Plan, Media, Messages, Research, Rolf Gutknecht, Sales & Marketing, Social Media, Strategy, Tactics, Value proposition
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Letting your customers’ words ring loudest
Come on now, doesn’t it feel good when you receive an email or letter from a client saying how much they enjoy buying your products or working with your company? Or when your boss tells you a customer just shared … Continue reading →
LA ads Marketing Blog 