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Tag Archives: Competition
Ticking off the Competition
One of the most challenging efforts in marketing is having any sense of whether or not a new campaign will work before it’s launched. Even with the most scientific eye-movement copy-testing, focus group testing, or man-on-the-street intercepts, you never really … Continue reading →
Posted in Advertising, Branding, Creativity, Marketing, New Business, Online Marketing, Production, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, branding, commercials, Competition, Creativity, LA ads, Marketing, Marketing Plan, Media, Messages, Research, Response, Rolf Gutknecht, Sales & Marketing, Strategy, Tactics, Value proposition
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