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Tag Archives: Dan Katz
Self-Interest Is A Good Thing…When It’s Your Audience’s
When you write a Facebook post, what are you thinking about at that moment? Are you thinking, “I want my readers to know this!”? Are you thinking, “We need to increase our call volume!”? Or possibly, “We need more Facebook … Continue reading →
Posted in Advertising, Branding, Creativity, Marketing, Media, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, branding, Creativity, Dan Katz, LA ads, Marketing, Messages, Research, Response, Rolf Gutknecht, Sales & Marketing, Strategy, Value proposition
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Put away the chisel and you’ll get a masterpiece
Like so many of us living in drought-ridden Southern California, my wife and I are looking to modify our home landscaping to soak up less water. Some of my neighbors have simply ripped out their entire lawns and replaced them with … Continue reading →
Posted in Advertising, Marketing, Production, Sales & Marketing, Uncategorized
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Tagged ad agencies, Advertising, Budgeting, Creativity, Dan Katz, LA ads, Marketing, Rolf Gutknecht, Sales & Marketing
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You’re acting like a child. Good for you!
At the beginning of my career, I was fortunate enough to have taken a class at UCLA taught by two great names in Los Angeles advertising, Jean Craig and Jack Foster. Some of the most innovative, freshest advertising in the … Continue reading →
Posted in Advertising, Branding, Creativity, Marketing, Production, Sales & Marketing, Uncategorized
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Tagged Advertising, branding, Creative Process, Creativity, Dan Katz, LA ads, Marketing, Messages, Rolf Gutknecht, Sales & Marketing, Social Media, Strategy, Tactics
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