Tag Archives: e-mail

Losing Sales to Marketing Fallacies

As a partner in a thriving marketing firm that targets companies with $20-$100 million in annual sales, one of my responsibilities is that of business development. While I learn something in each conversation with people in marketing leadership positions, many … Continue reading

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Five “Pins” to More Successful Marketing

As we all know, Pinterest and Instagram have become staples on the social media scene. The right visuals (from photos to quotes to inspirational messages) have great appeal and serve as motivation for many.  With that in mind, here are … Continue reading

Posted in Advertising, Baby Boomers, Branding, Creativity, Direct Response, Marketing, Media, New Business, Online Marketing, Production, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Touchpoints: There must be 50 ways to leave your message

A few weeks ago, I was faced with needing to find a new dentist. So, the search began and the more I looked around, the more it showed just how many touchpoints came into play prior to – and after … Continue reading

Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Media, New Business, Online Marketing, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Lights, Camera, Boredom!

I saw a video over the holidays and it got the better of me so much so that I have to say something because these types of videos just need to stop being created by “marketers.” I’m talking about poorly … Continue reading

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How to get Unliked out of a relationship

“Be interesting, be enthusiastic…and don’t talk too much.”                                                                                                    … Continue reading

Posted in Advertising, Marketing, Online Marketing, Sales & Marketing, Social Media, Strategy | Tagged , , , , , , , , | 1 Comment