Tag Archives: Facebook

Blueprints for Building Your Own Crystal Ball

A couple of weeks ago, I was at a trade show and after walking up and down the aisles, it occurred to me just how much of the same-old, same-old I was seeing. Nothing really new (unless you consider irrelevant … Continue reading

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Losing Sales to Marketing Fallacies

As a partner in a thriving marketing firm that targets companies with $20-$100 million in annual sales, one of my responsibilities is that of business development. While I learn something in each conversation with people in marketing leadership positions, many … Continue reading

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Five “Pins” to More Successful Marketing

As we all know, Pinterest and Instagram have become staples on the social media scene. The right visuals (from photos to quotes to inspirational messages) have great appeal and serve as motivation for many.  With that in mind, here are … Continue reading

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Taking advantage of social media’s viral spiral

When it comes to sharing on social media, there’s you and your network of friends and contacts. These are all the people that you’re connected with on LinkedIn, Facebook, Twitter, email, etc.  And like you, these people have their network, … Continue reading

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The Silver Bullet? Not!

Businesses everywhere are searching with ever-increasing frenzy for the wonder drug that’s going to help their businesses do more sales. A few years ago it was search engine optimization. Today it’s social media marketing.  My take on this is to … Continue reading

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Touchpoints: There must be 50 ways to leave your message

A few weeks ago, I was faced with needing to find a new dentist. So, the search began and the more I looked around, the more it showed just how many touchpoints came into play prior to – and after … Continue reading

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