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Tag Archives: Marketing 2.0
The “Man in the Chair”…Yesterday and Today.
Do prospects have a clue who your company really is? Over 55 years ago, specifically in 1958, a powerhouse publishing organization, McGraw-Hill, ran an ad in their magazines that became known as the “Man in the Chair” ad and you’ve … Continue reading →
Posted in Advertising, Customer Service, Direct Response, Marketing, Media, New Business, Online Marketing, Sales & Marketing, Social Media, Strategic Planning, Strategy
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Tagged Advertising, Creativity, LA ads, Marketing, Marketing 2.0, Marketing Plan, Media, Messages, Research, Response, Rolf Gutknecht, Sales & Marketing, Social Media, Strategy
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Five “Pins” to More Successful Marketing
As we all know, Pinterest and Instagram have become staples on the social media scene. The right visuals (from photos to quotes to inspirational messages) have great appeal and serve as motivation for many. With that in mind, here are … Continue reading →
Posted in Advertising, Baby Boomers, Branding, Creativity, Direct Response, Marketing, Media, New Business, Online Marketing, Production, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy
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Tagged Advertising, branding, commercials, Creativity, e-mail, Facebook, Instagram, LA ads, Marketing, Marketing 2.0, Marketing Plan, Media, Messages, Research, Response, ROI, Rolf Gutknecht, sales, Sales & Marketing, Social Media, Strategy, Tactics, Twitter, Value proposition
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Taking advantage of social media’s viral spiral
When it comes to sharing on social media, there’s you and your network of friends and contacts. These are all the people that you’re connected with on LinkedIn, Facebook, Twitter, email, etc. And like you, these people have their network, … Continue reading →
Posted in Advertising, Creativity, Direct Response, Marketing, Media, New Business, Online Marketing, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, Creativity, Facebook, LA ads, Likes, LinkedIn, Marketing, Marketing 2.0, Marketing 3.0, Messages, Response, Sales & Marketing, Social Media, Storytelling, Strategy, Tactics, Twitter, Viral Marketing
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The Silver Bullet? Not!
Businesses everywhere are searching with ever-increasing frenzy for the wonder drug that’s going to help their businesses do more sales. A few years ago it was search engine optimization. Today it’s social media marketing. My take on this is to … Continue reading →
Posted in Advertising, Branding, Direct Response, Marketing, Media, New Business, Online Marketing, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, branding, Creativity, Facebook, Marketing, Marketing 2.0, Marketing 3.0, Marketing Plan, Media, Response, Sales & Marketing, Social Media, Strategy, Tactics, Twitter, YouTube
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Why you don’t sell cars to cowboys
The year is 1913. The automobile is more than a novelty by this time. It is here to stay, and already, in the big cities, cars are beginning to outnumber horses on the major thoroughfares. Every young and growing family … Continue reading →
Posted in Advertising, Baby Boomers, Creativity, Direct Response, Marketing, Media, Online Marketing, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, Boomers, Creativity, LA ads, Marketing, Marketing 2.0, Marketing 3.0, Marketing Plan, Media, Messages, Sales & Marketing, Social Media, Strategy, Tactics, Value proposition
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Read before Burning – Ten Tidbits to Turnarounds
by Rolf Gutknecht, Agent of Change (c) 2012 I’m not sure about you, but in the deluge of emails that comes my way each and every day, it’s real easy start deleting them without even thinking about whether there’s content … Continue reading →
Posted in Advertising, Branding, Marketing, Media, Online Marketing, Research, Sales & Marketing, Social Media, Strategy, Uncategorized
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Tagged Advertising, commercials, Creativity, LA ads, Marketing 2.0, Marketing 3.0, Marketing Plan, Media, Messages, Research, Response, sales, Sales & Marketing, Strategy vs Tactics, Tactics, Value proposition
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The “Truth” about your company isn’t the Truth
by Rolf Gutknecht, Agent of Change (c) 2012 I had a phone conversation with a prospective new client (I’ll name her Amelia) last week and during our talk, I mentioned having seen a cable TV ad that her company had … Continue reading →
Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Media, Online Marketing, Sales & Marketing, Social Media, Strategy, Uncategorized
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Tagged Advertising, Bill Bernbach, Cable, commercials, Creativity, LA ads, Marketing, Marketing 2.0, Media, Messages, sales, Sales & Marketing
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Mad Libs Marketing. Or, “That’s your message? Really!?!?”
I’m sure you remember those wonderful fill-in-the-blanks books, “Mad Libs.” You know, you just insert your own verb, noun or adjective in the blanks and see how silly the sentences come out. Mad Libs are great for kids and fun … Continue reading →
Posted in Advertising, Social Media, Strategy, Uncategorized
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Tagged Advertising, LA ads, Marketing, Marketing 2.0, Marketing 3.0, Messages, Slogans, Tagline, Themelines
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