Tag Archives: Marketing 2.0

The “Man in the Chair”…Yesterday and Today.

Posted on September 9, 2015 by

Do prospects have a clue who your company really is? Over 55 years ago, specifically in 1958, a powerhouse publishing organization, McGraw-Hill, ran an ad in their magazines that became known as the “Man in the Chair” ad and you’ve … Continue reading →

Posted in Advertising, Customer Service, Direct Response, Marketing, Media, New Business, Online Marketing, Sales & Marketing, Social Media, Strategic Planning, Strategy | Tagged , , , , , , , , , , , , , | Leave a comment

Five “Pins” to More Successful Marketing

Posted on May 20, 2014 by

As we all know, Pinterest and Instagram have become staples on the social media scene. The right visuals (from photos to quotes to inspirational messages) have great appeal and serve as motivation for many.  With that in mind, here are … Continue reading →

Posted in Advertising, Baby Boomers, Branding, Creativity, Direct Response, Marketing, Media, New Business, Online Marketing, Production, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Taking advantage of social media’s viral spiral

Posted on October 29, 2013 by

When it comes to sharing on social media, there’s you and your network of friends and contacts. These are all the people that you’re connected with on LinkedIn, Facebook, Twitter, email, etc.  And like you, these people have their network, … Continue reading →

Posted in Advertising, Creativity, Direct Response, Marketing, Media, New Business, Online Marketing, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

The Silver Bullet? Not!

Posted on August 12, 2013 by

Businesses everywhere are searching with ever-increasing frenzy for the wonder drug that’s going to help their businesses do more sales. A few years ago it was search engine optimization. Today it’s social media marketing.  My take on this is to … Continue reading →

Posted in Advertising, Branding, Direct Response, Marketing, Media, New Business, Online Marketing, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized | Tagged , , , , , , , , , , , , , , , | 1 Comment

Why you don’t sell cars to cowboys

Posted on May 20, 2013 by

The year is 1913.  The automobile is more than a novelty by this time.  It is here to stay, and already, in the big cities, cars are beginning to outnumber horses on the major thoroughfares.  Every young and growing family … Continue reading →

Posted in Advertising, Baby Boomers, Creativity, Direct Response, Marketing, Media, Online Marketing, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized | Tagged , , , , , , , , , , , , , , | Leave a comment

Read before Burning – Ten Tidbits to Turnarounds

Posted on October 1, 2012 by

by Rolf Gutknecht, Agent of Change (c) 2012 I’m not sure about you, but in the deluge of emails that comes my way each and every day, it’s real easy start deleting them without even thinking about whether there’s content … Continue reading →

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The “Truth” about your company isn’t the Truth

Posted on May 21, 2012 by

by Rolf Gutknecht, Agent of Change (c) 2012 I had a phone conversation with a prospective new client (I’ll name her Amelia) last week and during our talk, I mentioned having seen a cable TV ad that her company had … Continue reading →

Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Media, Online Marketing, Sales & Marketing, Social Media, Strategy, Uncategorized | Tagged , , , , , , , , , , , | Leave a comment