Tag Archives: Marketing 3.0

Taking advantage of social media’s viral spiral

When it comes to sharing on social media, there’s you and your network of friends and contacts. These are all the people that you’re connected with on LinkedIn, Facebook, Twitter, email, etc.  And like you, these people have their network, … Continue reading

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The Silver Bullet? Not!

Businesses everywhere are searching with ever-increasing frenzy for the wonder drug that’s going to help their businesses do more sales. A few years ago it was search engine optimization. Today it’s social media marketing.  My take on this is to … Continue reading

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Why you don’t sell cars to cowboys

The year is 1913.  The automobile is more than a novelty by this time.  It is here to stay, and already, in the big cities, cars are beginning to outnumber horses on the major thoroughfares.  Every young and growing family … Continue reading

Posted in Advertising, Baby Boomers, Creativity, Direct Response, Marketing, Media, Online Marketing, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized | Tagged , , , , , , , , , , , , , , | Leave a comment

Read before Burning – Ten Tidbits to Turnarounds

by Rolf Gutknecht, Agent of Change (c) 2012 I’m not sure about you, but in the deluge of emails that comes my way each and every day, it’s real easy start deleting them without even thinking about whether there’s content … Continue reading

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Mad Libs Marketing. Or, “That’s your message? Really!?!?”

I’m sure you remember those wonderful fill-in-the-blanks books, “Mad Libs.”  You know, you just insert your own verb, noun or adjective in the blanks and see how silly the sentences come out.  Mad Libs are great for kids and fun … Continue reading

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