Tag Archives: Marketing Plan

De Niro, Taxi Driver and Marketing

It’s one of the more iconic moments in film over the last three decades.  Robert De Niro plays taxi driver Travis Bickle, who in one chilling scene looks at himself in the mirror, a pistol up his sleeve, and says … Continue reading

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Tag – you’re IT!  The importance of having the right tagline

Oh, the wonder of beautifully crafted taglines. Those few strategically selected words that sum up everything your business stands for and what you want your target audience to know about you. They’ve made companies fortunes by telling people what makes … Continue reading

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Dead Veep Walking – the Marketing Director

The life of a hummingbird rarely exceeds four years.  The life expectancy of a Marketing Director (or CMO or VP of Sales & Marketing) at any given company is even less than that. The typical tenure these days is a … Continue reading

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Blueprints for Building Your Own Crystal Ball

A couple of weeks ago, I was at a trade show and after walking up and down the aisles, it occurred to me just how much of the same-old, same-old I was seeing. Nothing really new (unless you consider irrelevant … Continue reading

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Four concepts that can make a big difference in your advertising

Most every time I listen to a radio spot in my car,  see a TV spot on cable or fan through the pages of a magazine (trade or consumer),  I find myself wincing.  Ad after ad tells the same sad … Continue reading

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Pointing the finger at Marketing

Over the years, whether within an advertising/marketing agency or in the corporate environment, I’ve worked with people who have a distorted view of what marketing can do. Mostly these people think that all it takes is slapping together a few … Continue reading

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May I have your attention Pu-leeeze! 

I think we can pretty much all agree that most everyone, be it on the job or in our personal lives, is  stretched thin on time. And this crunch for time has shortened our attention spans and concentration levels to … Continue reading

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Committing Malpractice of the Marketing Kind

As a marketing firm that’s always looking to engage in new business relationships with interesting companies, we continue to have more than our share of new business meetings. These companies run the gamut from small to “you’ve heard of this … Continue reading

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Dare you look in the Mirror?

I don’t know too many people who really like pictures of themselves.  “Oh, I look too fat, too old, too…whatever!” Personally, I hate hearing my own voice on radio or in recordings.  I think I sound goofy and inarticulate.  And … Continue reading

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Looking Back to the Future

“Life can only be understood backwards; but it must be lived forwards.”  – Soren Kierkegaard The last quarter of 2014 is almost history and as we stand poised to welcome 2015 in just a matter of days, we hope for … Continue reading

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