Tag Archives: Media

Ticking off the Competition

One of the most challenging efforts in marketing is having any sense of whether or not a new campaign will work before it’s launched. Even with the most scientific eye-movement copy-testing, focus group testing, or man-on-the-street intercepts, you never really … Continue reading

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Looking Back to the Future

“Life can only be understood backwards; but it must be lived forwards.”  – Soren Kierkegaard The last quarter of 2015 is almost history and as we stand poised to welcome 2016 in less than 2 months, we hope for a … Continue reading

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Being your own best marketing teacher

I’ve been out of school for (mumble mumble) years but I still consider myself a student. I’m constantly learning about marketing and new ways to engage prospective customers.  The absolute best way to learn about marketing is to watch other … Continue reading

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The “Man in the Chair”…Yesterday and Today.

Do prospects have a clue who your company really is? Over 55 years ago, specifically in 1958, a powerhouse publishing organization, McGraw-Hill, ran an ad in their magazines that became known as the “Man in the Chair” ad and you’ve … Continue reading

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There’s no room for thin skin in successful marketing

Last week, we got a copy of a readership survey related to a trade ad we ran for a client.  In the survey, the ad was among the top-ranked when it came to the most seen, most remembered and most … Continue reading

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De Niro, Taxi Driver and Marketing

It’s one of the more iconic moments in film over the last three decades.  Robert De Niro plays taxi driver Travis Bickle, who in one chilling scene looks at himself in the mirror, a pistol up his sleeve, and says … Continue reading

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Tag – you’re IT!  The importance of having the right tagline

Oh, the wonder of beautifully crafted taglines. Those few strategically selected words that sum up everything your business stands for and what you want your target audience to know about you. They’ve made companies fortunes by telling people what makes … Continue reading

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