LA ads on Facebook
-
-
Recent Posts
Archives
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- November 2015
- October 2015
- September 2015
- August 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- November 2013
- October 2013
- September 2013
- August 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
Categories
Meta
Tag Archives: Media
Ticking off the Competition
One of the most challenging efforts in marketing is having any sense of whether or not a new campaign will work before it’s launched. Even with the most scientific eye-movement copy-testing, focus group testing, or man-on-the-street intercepts, you never really … Continue reading →
Posted in Advertising, Branding, Creativity, Marketing, New Business, Online Marketing, Production, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
|
Tagged Advertising, branding, commercials, Competition, Creativity, LA ads, Marketing, Marketing Plan, Media, Messages, Research, Response, Rolf Gutknecht, Sales & Marketing, Strategy, Tactics, Value proposition
|
Leave a comment
Looking Back to the Future
“Life can only be understood backwards; but it must be lived forwards.” – Soren Kierkegaard The last quarter of 2015 is almost history and as we stand poised to welcome 2016 in less than 2 months, we hope for a … Continue reading →
Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Media, New Business, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
|
Tagged Advertising, branding, Budgeting, Creativity, LA ads, Marketing, Marketing Plan, Media, Messages, Research, Response, ROI, Rolf Gutknecht, Sales & Marketing, Social Media, Strategy, Tactics, USP, Value proposition
|
Leave a comment
Being your own best marketing teacher
I’ve been out of school for (mumble mumble) years but I still consider myself a student. I’m constantly learning about marketing and new ways to engage prospective customers. The absolute best way to learn about marketing is to watch other … Continue reading →
Posted in Advertising, Creativity, Direct Response, Marketing, Media, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
|
Tagged Advertising, branding, Creativity, LA ads, Marketing, Marketing Plan, Media, Messages, Research, Response, Rolf Gutknecht, Sales & Marketing, Social Media, Strategy, Tactics
|
Leave a comment
The “Man in the Chair”…Yesterday and Today.
Do prospects have a clue who your company really is? Over 55 years ago, specifically in 1958, a powerhouse publishing organization, McGraw-Hill, ran an ad in their magazines that became known as the “Man in the Chair” ad and you’ve … Continue reading →
Posted in Advertising, Customer Service, Direct Response, Marketing, Media, New Business, Online Marketing, Sales & Marketing, Social Media, Strategic Planning, Strategy
|
Tagged Advertising, Creativity, LA ads, Marketing, Marketing 2.0, Marketing Plan, Media, Messages, Research, Response, Rolf Gutknecht, Sales & Marketing, Social Media, Strategy
|
Leave a comment
There’s no room for thin skin in successful marketing
Last week, we got a copy of a readership survey related to a trade ad we ran for a client. In the survey, the ad was among the top-ranked when it came to the most seen, most remembered and most … Continue reading →
Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Media, New Business, Online Marketing, Production, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
|
Tagged Advertising, branding, commercials, Creativity, LA ads, Marketing, Media, Messages, Response, Rolf Gutknecht, Sales & Marketing, Strategy, Tactics, Value proposition
|
Leave a comment
De Niro, Taxi Driver and Marketing
It’s one of the more iconic moments in film over the last three decades. Robert De Niro plays taxi driver Travis Bickle, who in one chilling scene looks at himself in the mirror, a pistol up his sleeve, and says … Continue reading →
Posted in Advertising, Creativity, Direct Response, Marketing, Media, Online Marketing, Production, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
|
Tagged Advertising, commercials, Creativity, LA ads, Marketing, Marketing Plan, Media, Messages, Research, ROI, Rolf Gutknecht, Sales & Marketing, Social Media, Strategy, Tactics, USP, Value proposition
|
Leave a comment
Tag – you’re IT! The importance of having the right tagline
Oh, the wonder of beautifully crafted taglines. Those few strategically selected words that sum up everything your business stands for and what you want your target audience to know about you. They’ve made companies fortunes by telling people what makes … Continue reading →
Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Online Marketing, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
|
Tagged Advertising, Bill Bernbach, branding, commercials, Creativity, LA ads, Marketing, Marketing Plan, Media, Messages, Response, Rolf Gutknecht, Sales & Marketing, Slogans, Strategy, Tagline, USP, Value proposition
|
Leave a comment
Blueprints for Building Your Own Crystal Ball
A couple of weeks ago, I was at a trade show and after walking up and down the aisles, it occurred to me just how much of the same-old, same-old I was seeing. Nothing really new (unless you consider irrelevant … Continue reading →
Posted in Advertising, Marketing, New Business, Online Marketing, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
|
Tagged Advertising, Creativity, Facebook, LA ads, Marketing, Marketing Plan, Media, Messages, Research, Response, Rolf Gutknecht, Sales & Marketing, Social Media, Strategy, Tactics, USP
|
Leave a comment
Four concepts that can make a big difference in your advertising
Most every time I listen to a radio spot in my car, see a TV spot on cable or fan through the pages of a magazine (trade or consumer), I find myself wincing. Ad after ad tells the same sad … Continue reading →
Posted in Advertising, Branding, Creativity, Direct Response, Marketing, New Business, Online Marketing, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
|
Tagged Advertising, commercials, Creativity, LA ads, Marketing, Marketing Plan, Media, Messages, Response, ROI, Rolf Gutknecht, Sales & Marketing, Social Media, Strategy, Tactics, Value proposition
|
Leave a comment
Pointing the finger at Marketing
Over the years, whether within an advertising/marketing agency or in the corporate environment, I’ve worked with people who have a distorted view of what marketing can do. Mostly these people think that all it takes is slapping together a few … Continue reading →
Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Media, Sales & Marketing, Strategic Planning, Strategy, Uncategorized
|
Tagged Advertising, Creativity, LA ads, Marketing, Marketing Plan, Media, Messages, Rolf Gutknecht, Sales & Marketing, Social Media, Strategy, Tactics, Value proposition
|
Leave a comment
LA ads Marketing Blog 