Tag Archives: Recession

Looking Back to the Future

“Life can only be understood backwards; but it must be lived forwards.”  – Soren Kierkegaard The last quarter of 2013 is almost history and as we stand poised to welcome 2014 in just 50 days from today, we hope for … Continue reading

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Dead Veep Walking – the Marketing Director

The life of a hummingbird rarely exceeds four years.  The life expectancy of a Marketing Director (or CMO or VP of Sales & Marketing) at any given company is even less than that. The typical tenure these days is a … Continue reading

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Do you know what your competitors are saying…right now?

At my daughter’s college volleyball game this past weekend, I struck up a conversation with a guy who let it be known that he was the Director of Marketing for a company that owned a few hospitals.  Knowing something about … Continue reading

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Is the best-kept secret in marketing YOU?

In my day-to-day work, I speak and meet with a number of companies that are really good at what they do.  In fact, some are just outstanding at their specialty or niche. The problem is that too few people know … Continue reading

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WHY AREN’T YOUR CUSTOMERS DRINKING YOUR KOOL-AID?

You’d be hard-pressed to find someone who’s going to describe today’s economic marketplace as anything but temperamental.  The natural inclination is to take a defensive hunker-down mentality, downsize, and play it safe. The truth is, however, you should be looking at things … Continue reading

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Don’t waste a perfectly good recession

Alright, business hasn’t turned around as quickly as you’d like – or as quickly as anyone would like.  So your customers aren’t throwing their spending money at you any more than you’re shelling out dollars to hire additional staff, add … Continue reading

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