Tag Archives: Research

The “My Customers Aren’t Asking for It” Trap

Here’s something that I hear from business and marketing executives and, each time, I shake my head in disbelieve. Those words are “My customers aren’t asking for it.” Six words that are one of biggest marketing traps and why some … Continue reading

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Self-Interest Is A Good Thing…When It’s Your Audience’s

When you write a Facebook post, what are you thinking about at that moment?  Are you thinking, “I want my readers to know this!”?   Are you thinking, “We need to increase our call volume!”?  Or possibly, “We need more Facebook … Continue reading

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Ticking off the Competition

One of the most challenging efforts in marketing is having any sense of whether or not a new campaign will work before it’s launched. Even with the most scientific eye-movement copy-testing, focus group testing, or man-on-the-street intercepts, you never really … Continue reading

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What’s your company’s Achilles Heel?

Here’s an interesting question that you don’t ask yourself every day: If you left your present organization and went to work for a competitor, knowing what you know about your present firm, what would you then do from a marketing … Continue reading

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Looking Back to the Future

“Life can only be understood backwards; but it must be lived forwards.”  – Soren Kierkegaard The last quarter of 2015 is almost history and as we stand poised to welcome 2016 in less than 2 months, we hope for a … Continue reading

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Why Hope is NOT a Marketing Strategy.

I think we would all agree that having hope in one’s life, personal or business, matters a lot. Without hope (or dreams) whatever the positive outcome is that you’re looking to achieve, there is nothing to plan or look forward … Continue reading

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Being your own best marketing teacher

I’ve been out of school for (mumble mumble) years but I still consider myself a student. I’m constantly learning about marketing and new ways to engage prospective customers.  The absolute best way to learn about marketing is to watch other … Continue reading

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