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Tag Archives: ROI
Marketing Lessons learned from “The Voice”
Over the years, there’s one TV show that I make a point of watching and it’s “The Voice.” It has nothing to do with me fashioning myself as a singer and secretly wishing I was up there performing. In fact, … Continue reading →
Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Media, Online Marketing, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, Bill Bernbach, branding, Creativity, LA ads, Marketing, Marketing Plan, Messages, Response, ROI, Rolf Gutknecht, Sales & Marketing, sizzle, Social Media, Strategy, The Voice, Value proposition
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Looking Back to the Future
“Life can only be understood backwards; but it must be lived forwards.” – Soren Kierkegaard The last quarter of 2015 is almost history and as we stand poised to welcome 2016 in less than 2 months, we hope for a … Continue reading →
Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Media, New Business, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, branding, Budgeting, Creativity, LA ads, Marketing, Marketing Plan, Media, Messages, Research, Response, ROI, Rolf Gutknecht, Sales & Marketing, Social Media, Strategy, Tactics, USP, Value proposition
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De Niro, Taxi Driver and Marketing
It’s one of the more iconic moments in film over the last three decades. Robert De Niro plays taxi driver Travis Bickle, who in one chilling scene looks at himself in the mirror, a pistol up his sleeve, and says … Continue reading →
Posted in Advertising, Creativity, Direct Response, Marketing, Media, Online Marketing, Production, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, commercials, Creativity, LA ads, Marketing, Marketing Plan, Media, Messages, Research, ROI, Rolf Gutknecht, Sales & Marketing, Social Media, Strategy, Tactics, USP, Value proposition
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Four concepts that can make a big difference in your advertising
Most every time I listen to a radio spot in my car, see a TV spot on cable or fan through the pages of a magazine (trade or consumer), I find myself wincing. Ad after ad tells the same sad … Continue reading →
Posted in Advertising, Branding, Creativity, Direct Response, Marketing, New Business, Online Marketing, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, commercials, Creativity, LA ads, Marketing, Marketing Plan, Media, Messages, Response, ROI, Rolf Gutknecht, Sales & Marketing, Social Media, Strategy, Tactics, Value proposition
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Committing Malpractice of the Marketing Kind
As a marketing firm that’s always looking to engage in new business relationships with interesting companies, we continue to have more than our share of new business meetings. These companies run the gamut from small to “you’ve heard of this … Continue reading →
Posted in Advertising, Creativity, Direct Response, Marketing, Media, Online Marketing, Sales & Marketing, Social Media, Strategic Planning, Strategy
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Tagged Advertising, branding, Creativity, Marketing, Marketing Plan, Messages, Response, ROI, Rolf Gutknecht, Sales & Marketing, Strategy, Tactics, USP, Value proposition
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What is an “Agent of Change?”
Last week, just after sitting down for lunch with a new business prospect, and right after exchanging business cards, the gentleman looked at my business partner’s card and then mine, and said, “Hey, both of your titles say ’Agent of … Continue reading →
Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Media, New Business, Online Marketing, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, Agent of Change, branding, Change, Creativity, LA ads, Marketing, Marketing Plan, Messages, Response, ROI, Rolf Gutknecht, Sales & Marketing, Strategy
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Move over ROI. Now it’s ROO.
If you’re tracking financial return on investment (ROI) as the sole benchmark to determine if your marketing programs are working, then you need to know that there are other ways in this new world to go about doing so because … Continue reading →
Posted in Advertising, Branding, Direct Response, Marketing, Media, New Business, Online Marketing, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, branding, LA ads, Marketing, Marketing Plan, Media, Messages, Research, Response, Return on Objectives, ROI, Rolf Gutknecht, Sales & Marketing, Social Media, Social Responsibility, Strategy, Value proposition
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The Seven Cardinal Virtues…Of Marketing
A few weeks ago I wrote about the Seven Deadly Sins of Marketing and hopefully all of you sinners out there have repented. Given the response, I thought it might be good to talk about the flipside, the Seven Cardinal Virtues of Marketing. … Continue reading →
Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Media, New Business, Online Marketing, Production, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, branding, Creativity, LA ads, Marketing, Marketing Plan, Media, Messages, Research, Response, ROI, Rolf Gutknecht, Social Media, Strategy, Value proposition
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The Seven Deadly Sins…Of Marketing
Not too long ago, I watching a series on PBS about the Seven Deadly Sins (Wrath, Pride, Envy, Greed, Sloth, Lust and Gluttony) and things started churning in my mind. So I decided to list my “Seven Deadly Sins of … Continue reading →
Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Media, New Business, Online Marketing, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, branding, Creativity, LA ads, Marketing, Marketing Plan, Media, Messages, Research, Response, ROI, Rolf Gutknecht, Sales & Marketing, Social Media, Strategy, Strategy vs Tactics, Tactics, Value proposition
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Which half of your advertising is wasted? The definitive answer.
Retail pioneer John Wanamaker was famously quoted “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” It’s the dilemma of marketers whether they’re in retail or manufacturing, whether they’re spending tens of … Continue reading →
Posted in Advertising, Branding, Creativity, Marketing, Media, New Business, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, branding, commercials, Creativity, LA ads, Marketing, Marketing Plan, Media, Messages, Research, Response, ROI, Rolf Gutknecht, Sales & Marketing, Strategy, Tactics, Value proposition
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