Tag Archives: ROI

Marketing is from Venus and Finance is from Mars.

We’ve all had an experience with those finance/accounting types who drive us crazy, requiring that any and all marketing initiatives be measured and that we justify our expenses.  More times than not, we spend lots of time trying to come … Continue reading

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Losing Sales to Marketing Fallacies

As a partner in a thriving marketing firm that targets companies with $20-$100 million in annual sales, one of my responsibilities is that of business development. While I learn something in each conversation with people in marketing leadership positions, many … Continue reading

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Five “Pins” to More Successful Marketing

As we all know, Pinterest and Instagram have become staples on the social media scene. The right visuals (from photos to quotes to inspirational messages) have great appeal and serve as motivation for many.  With that in mind, here are … Continue reading

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Finding the WOW Factor

Imagine if you had some magical warning sound that alerted you before you made a misjudgment or a social faux pas.  You know, like you’re about to bet on a bad hand and, HONK!, so you pull back your bet … Continue reading

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Somewhere, there’s a trash can with your money in it.

Let me ask a question regarding your marketing initiatives that might be of a sensitive nature for some:  How much of what you have planned for in the way of campaigns, media channels, tradeshow activity, collateral, etc., is a holdover … Continue reading

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