Tag Archives: sizzle

Marketing Lessons learned from “The Voice”

Over the years, there’s one TV show that I make a point of watching and it’s “The Voice.”  It has nothing to do with me fashioning myself as a singer and secretly wishing I was up there performing. In fact, … Continue reading

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The Riskiest Choice: Playing it Safe

If you’ve ever watched a sporting event, you or someone else with you probably have said “they’re not trying to win…they’re just trying not to lose.”  For me, there’s almost nothing more frustrating than seeing this approach take place, especially … Continue reading

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Change your Words. Change your World.

This is not a post about what headlines work better than others, or what power words you need to use, or how many syllables in the subject line of an email creates more interest. Rather this post has to do … Continue reading

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Finding the WOW Factor

Imagine if you had some magical warning sound that alerted you before you made a misjudgment or a social faux pas.  You know, like you’re about to bet on a bad hand and, HONK!, so you pull back your bet … Continue reading

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Would you be missed if you went away?

Over the past 5 years or so, it’s it happen more times than we care to remember …maybe even at a company that we once worked at. (For me it was Countrywide Home Loans.) I’m talking about a company or … Continue reading

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The most dangerous place your marketing can be

We had a client call last week telling us that she had received a letter from someone stating how much they were put off by an ad we were running.  She was wondering if we should hold off running that … Continue reading

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Lights, Camera, Boredom!

I saw a video over the holidays and it got the better of me so much so that I have to say something because these types of videos just need to stop being created by “marketers.” I’m talking about poorly … Continue reading

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