Tag Archives: sizzle

Marketing Lessons learned from “The Voice”

Posted on May 16, 2016 by LA ads - A Marketing Agency ©

Over the years, there’s one TV show that I make a point of watching and it’s “The Voice.” It has nothing to do with me fashioning myself as a singer and secretly wishing I was up there performing. In fact, … Continue reading →

Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Media, Online Marketing, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized | Tagged Advertising, Bill Bernbach, branding, Creativity, LA ads, Marketing, Marketing Plan, Messages, Response, ROI, Rolf Gutknecht, Sales & Marketing, sizzle, Social Media, Strategy, The Voice, Value proposition | Leave a comment

The Riskiest Choice: Playing it Safe

Posted on April 27, 2016 by LA ads - A Marketing Agency ©

If you’ve ever watched a sporting event, you or someone else with you probably have said “they’re not trying to win…they’re just trying not to lose.” For me, there’s almost nothing more frustrating than seeing this approach take place, especially … Continue reading →

Posted in Customer Service, Marketing, Media, New Business, Sales & Marketing, Strategic Planning, Strategy, Uncategorized | Tagged Bill Bernbach, branding, Creativity, LA ads, Marketing, Marketing Plan, Rolf Gutknecht, Sales & Marketing, sizzle, Social Media, Strategy, Tactics | Leave a comment

Change your Words. Change your World.

Posted on January 13, 2016 by LA ads - A Marketing Agency ©

This is not a post about what headlines work better than others, or what power words you need to use, or how many syllables in the subject line of an email creates more interest. Rather this post has to do … Continue reading →

Posted in Advertising, Creativity, Direct Response, Marketing, Online Marketing, Production, Research, Sales & Marketing, Social Media, Strategy, Uncategorized | Tagged Advertising, blind man, branding, commercials, Creativity, LA ads, Marketing, Messages, Response, Rolf Gutknecht, Sales & Marketing, sizzle, Slogans, Social Media, Strategy, Tactics | Leave a comment

Finding the WOW Factor

Posted on May 29, 2013 by LA ads - A Marketing Agency ©

Imagine if you had some magical warning sound that alerted you before you made a misjudgment or a social faux pas. You know, like you’re about to bet on a bad hand and, HONK!, so you pull back your bet … Continue reading →

Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Media, Production, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized | Tagged Advertising, branding, commercials, Creativity, LA ads, Marketing, Media, Messages, Response, ROI, sizzle, Social Media, Storytelling, Strategy, Tactics, USP, Value proposition | Leave a comment

Would you be missed if you went away?

Posted on April 2, 2013 by LA ads - A Marketing Agency ©

Over the past 5 years or so, it’s it happen more times than we care to remember …maybe even at a company that we once worked at. (For me it was Countrywide Home Loans.) I’m talking about a company or … Continue reading →

Posted in Advertising, Branding, Direct Response, Marketing, Online Marketing, Sales & Marketing, Strategic Planning, Strategy, Uncategorized | Tagged Advertising, branding, Creativity, LA ads, Marketing, Marketing Plan, Messages, Sales & Marketing, sizzle, Strategy, USP, Value proposition | Leave a comment

The most dangerous place your marketing can be

Posted on March 19, 2013 by LA ads - A Marketing Agency ©

We had a client call last week telling us that she had received a letter from someone stating how much they were put off by an ad we were running. She was wondering if we should hold off running that … Continue reading →

Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Media, Online Marketing, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized | Tagged Advertising, branding, commercials, Creativity, LA ads, Marketing, Marketing Plan, Messages, Response, Sales & Marketing, sizzle, Slogans, Storytelling, Strategy, Tactics, USP, Value proposition | Leave a comment

Lights, Camera, Boredom!

I saw a video over the holidays and it got the better of me so much so that I have to say something because these types of videos just need to stop being created by “marketers.” I’m talking about poorly … Continue reading →

Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Media, Online Marketing, Production, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized | Tagged Advertising, commercials, Creativity, e-mail, Marketing, Marketing Plan, Response, Sales & Marketing, sizzle, Social Media, Storytelling, Strategy, Tactics, Videos, Vimeo, YouTube | Leave a comment

It’s the sizzle that sells the steak…not the cow.

by Rolf Gutknecht, Agent of Change (c) 2012 A friend of mine sent me a video by email last week that, as a marketer, I loved. It was one of those ‘old school’ videos featuring “America’s best salesman”…Elmer Wheeler, who’s … Continue reading →

Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Media, Online Marketing, Sales & Marketing, Strategy, Uncategorized | Tagged Advertising, commercials, Creativity, Elmer Wheeler, Marketing Plan, Messages, Response, Sales & Marketing, sizzle, USP, Value proposition | Leave a comment

Tag Archives: sizzle

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