Tag Archives: Slogans

Change your Words. Change your World.

This is not a post about what headlines work better than others, or what power words you need to use, or how many syllables in the subject line of an email creates more interest. Rather this post has to do … Continue reading

Posted in Advertising, Creativity, Direct Response, Marketing, Online Marketing, Production, Research, Sales & Marketing, Social Media, Strategy, Uncategorized | Tagged , , , , , , , , , , , , , , , | Leave a comment

Tag – you’re IT!  The importance of having the right tagline

Oh, the wonder of beautifully crafted taglines. Those few strategically selected words that sum up everything your business stands for and what you want your target audience to know about you. They’ve made companies fortunes by telling people what makes … Continue reading

Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Online Marketing, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

From the mouths of Mad Men

I was having lunch with a friend who is well-respected and recognized in the advertising industry (age of “Mad Men”), when we both started reciting well-known marketing/advertising quotes and how there are as relevant today as they were 40 to … Continue reading

Posted in Advertising, Baby Boomers, Branding, Creativity, Direct Response, Marketing, Media, New Business, Online Marketing, Production, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

There isn’t a Home Depot for Marketing

As I write this, my house is in complete disarray.  We have a contractor tearing up my girls’ old bedrooms and converting them into a guestroom and an art studio for my wife. It isn’t pretty…but soon will be.  As … Continue reading

Posted in Advertising, Baby Boomers, Branding, Creativity, Direct Response, Marketing, Media, Online Marketing, Production, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Settle for so-so or battle for brilliance?

Oh, the wonder of beautifully crafted taglines. Those few strategically selected words that sum up everything your business stands for and what you want your target audience to know about you. They’ve made companies fortunes by telling people what makes … Continue reading

Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Media, New Business, Online Marketing, Sales & Marketing, Strategic Planning, Strategy, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

The most dangerous place your marketing can be

We had a client call last week telling us that she had received a letter from someone stating how much they were put off by an ad we were running.  She was wondering if we should hold off running that … Continue reading

Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Media, Online Marketing, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Any flavor please but vanilla!

Each week I probably look through 5-10 trade journals within various industries that our clients do business in. And each time I finish going through a trade journal, I’m astounded at how many companies/brands paid good money to run ads … Continue reading

Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Sales & Marketing, Strategic Planning, Strategy | Tagged , , , , , , , , | Leave a comment

What Political Advertising can Teach B2B/B2C Marketers

I’m so glad it’s over. Probably like you, my home phone was being called at an increasing rate the closer that we got to Election Day. Candidate faces and names were everywhere and on everything from direct mail to lawn … Continue reading

Posted in Advertising, Branding, Direct Response, Marketing, Sales & Marketing, Social Media, Strategy, Uncategorized | Tagged , , , , , , , | Leave a comment

Just how trustworthy are you really?

A friend and I were watching a football game on TV when a commercial came on for a paint retailer.  At the end of the commercial, my friend said “I don’t trust them for a minute. They don’t look or … Continue reading

Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Sales & Marketing, Strategy | Tagged , , , , , , , , , , , | Leave a comment