Tag Archives: Social Media

Marketing Lessons learned from “The Voice”

Posted on May 16, 2016 by LA ads - A Marketing Agency ©

Over the years, there’s one TV show that I make a point of watching and it’s “The Voice.” It has nothing to do with me fashioning myself as a singer and secretly wishing I was up there performing. In fact, … Continue reading →

Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Media, Online Marketing, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized | Tagged Advertising, Bill Bernbach, branding, Creativity, LA ads, Marketing, Marketing Plan, Messages, Response, ROI, Rolf Gutknecht, Sales & Marketing, sizzle, Social Media, Strategy, The Voice, Value proposition | Leave a comment

The Riskiest Choice: Playing it Safe

Posted on April 27, 2016 by LA ads - A Marketing Agency ©

If you’ve ever watched a sporting event, you or someone else with you probably have said “they’re not trying to win…they’re just trying not to lose.” For me, there’s almost nothing more frustrating than seeing this approach take place, especially … Continue reading →

Posted in Customer Service, Marketing, Media, New Business, Sales & Marketing, Strategic Planning, Strategy, Uncategorized | Tagged Bill Bernbach, branding, Creativity, LA ads, Marketing, Marketing Plan, Rolf Gutknecht, Sales & Marketing, sizzle, Social Media, Strategy, Tactics | Leave a comment

You’re acting like a child. Good for you!

Posted on February 23, 2016 by LA ads - A Marketing Agency ©

At the beginning of my career, I was fortunate enough to have taken a class at UCLA taught by two great names in Los Angeles advertising, Jean Craig and Jack Foster. Some of the most innovative, freshest advertising in the … Continue reading →

Posted in Advertising, Branding, Creativity, Marketing, Production, Sales & Marketing, Uncategorized | Tagged Advertising, branding, Creative Process, Creativity, Dan Katz, LA ads, Marketing, Messages, Rolf Gutknecht, Sales & Marketing, Social Media, Strategy, Tactics | Leave a comment

Change your Words. Change your World.

Posted on January 13, 2016 by LA ads - A Marketing Agency ©

This is not a post about what headlines work better than others, or what power words you need to use, or how many syllables in the subject line of an email creates more interest. Rather this post has to do … Continue reading →

Posted in Advertising, Creativity, Direct Response, Marketing, Online Marketing, Production, Research, Sales & Marketing, Social Media, Strategy, Uncategorized | Tagged Advertising, blind man, branding, commercials, Creativity, LA ads, Marketing, Messages, Response, Rolf Gutknecht, Sales & Marketing, sizzle, Slogans, Social Media, Strategy, Tactics | Leave a comment

Looking Back to the Future

Posted on November 11, 2015 by LA ads - A Marketing Agency ©

“Life can only be understood backwards; but it must be lived forwards.” – Soren Kierkegaard The last quarter of 2015 is almost history and as we stand poised to welcome 2016 in less than 2 months, we hope for a … Continue reading →

Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Media, New Business, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized | Tagged Advertising, branding, Budgeting, Creativity, LA ads, Marketing, Marketing Plan, Media, Messages, Research, Response, ROI, Rolf Gutknecht, Sales & Marketing, Social Media, Strategy, Tactics, USP, Value proposition | Leave a comment

Being your own best marketing teacher

Posted on September 22, 2015 by LA ads - A Marketing Agency ©

I’ve been out of school for (mumble mumble) years but I still consider myself a student. I’m constantly learning about marketing and new ways to engage prospective customers. The absolute best way to learn about marketing is to watch other … Continue reading →

Posted in Advertising, Creativity, Direct Response, Marketing, Media, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized | Tagged Advertising, branding, Creativity, LA ads, Marketing, Marketing Plan, Media, Messages, Research, Response, Rolf Gutknecht, Sales & Marketing, Social Media, Strategy, Tactics | Leave a comment

The “Man in the Chair”…Yesterday and Today.

Posted on September 9, 2015 by LA ads - A Marketing Agency ©

Do prospects have a clue who your company really is? Over 55 years ago, specifically in 1958, a powerhouse publishing organization, McGraw-Hill, ran an ad in their magazines that became known as the “Man in the Chair” ad and you’ve … Continue reading →

Posted in Advertising, Customer Service, Direct Response, Marketing, Media, New Business, Online Marketing, Sales & Marketing, Social Media, Strategic Planning, Strategy | Tagged Advertising, Creativity, LA ads, Marketing, Marketing 2.0, Marketing Plan, Media, Messages, Research, Response, Rolf Gutknecht, Sales & Marketing, Social Media, Strategy | Leave a comment

Caution – Curves Ahead

I met a woman at social event last weekend and turns out she’s the president of a well-known company here in Southern California. During our conversation, she said that right now, the company — and she specifically called out her … Continue reading →

Posted in Advertising, Customer Service, Marketing, Online Marketing, Research, Sales & Marketing, Strategic Planning, Strategy, Uncategorized | Tagged Advertising, branding, Creativity, LA ads, Marketing, Marketing Plan, Messages, Research, Rolf Gutknecht, Sales & Marketing, Social Media, Strategy, Tactics | Leave a comment

De Niro, Taxi Driver and Marketing

It’s one of the more iconic moments in film over the last three decades. Robert De Niro plays taxi driver Travis Bickle, who in one chilling scene looks at himself in the mirror, a pistol up his sleeve, and says … Continue reading →

Posted in Advertising, Creativity, Direct Response, Marketing, Media, Online Marketing, Production, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized | Tagged Advertising, commercials, Creativity, LA ads, Marketing, Marketing Plan, Media, Messages, Research, ROI, Rolf Gutknecht, Sales & Marketing, Social Media, Strategy, Tactics, USP, Value proposition | Leave a comment

Dead Veep Walking – the Marketing Director

The life of a hummingbird rarely exceeds four years. The life expectancy of a Marketing Director (or CMO or VP of Sales & Marketing) at any given company is even less than that. The typical tenure these days is a … Continue reading →

Posted in Branding, Marketing, Media, Strategic Planning, Strategy, Uncategorized | Tagged Advertising, Creativity, LA ads, Marketing, Marketing Plan, Research, Rolf Gutknecht, Sales & Marketing, Social Media, Strategy, Tactics, Value proposition | Leave a comment

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